What Is SEO and Why is It Important?

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You’ve certainly heard the term SEO thrown around – especially when it comes to your business website. But you may have been left thinking, “What is SEO and why do I need it?”.

The Breakdown

SEO stands for Search Engine Optimization – so think Google, Bing, Yahoo – any site you would go to for searching information. These engines crawl through all of the websites on the internet and rank them in order to deliver the searcher the best, most accurate results for their query. Search engine optimization means the organic or natural return of a website based on a query – i.e. without advertising or other paid for processes.

Why It’s Important

So why is it important to have natural or organic results from a search engine? In a word, good SEO is free. It means without paying for advertising, boosts or anything else, your website will be in the search results of a query. Of course you could pay for these returns, but if your site is naturally appearing, it’s more likely that your site will get a look from the searcher because it most closely matches what they are looking for. And a happy searcher is just good for business. Plus, you’ll save on your bottom line.

How to Improve SEO

To improve your site’s search engine optimization, start first by enrolling in Google Search Console. This free app will show you how Google is analyzing your site and pinpoint any areas of the site that are possibly not being categorized correctly by a search engine. Second, give search engines lots of fresh information to crawl through. Search engines won’t continually re-analyze a site, so creating new content to be evaluated is key. Update product information, add a blog, video blog, and or new images often to keep the crawlers working. Lastly, make sure all your videos and image information are completed – alt text, caption, description and title are all analyzed by search engines, so don’t miss an opportunity to give more important information.