This Hammersmith Support client highlight is a little different from some of the clients we have featured. The Harris Law Trust was a new site build for an all-female law firm in South Dakota. This combination made for a unique and interesting project where Hammersmith Support and Blush Cactus collaborated to create a website that was not only informative but also truly reflected the personality of the firm.

About Harris Law Trust

Harris Law Trust specializes in estate planning, business succession plans, family law, and elder law in Sioux Falls, South Dakota. The firm is comprised of women; from the attorneys to the paralegals to operations. This local firm provides an important service for many family-run businesses and farms in South Dakota by creating a succession plan that focuses on all aspects of the business, including the tax implications. In addition, the Harris Law Trust supports families going through divorce, adoption, custody agreements and guardianships – each area being both legally and emotionally complex.

The Process

Creating a website for a law firm is no small task. A website like this requires a lot of very detailed information  – in addition to great marketing. And both aspects need to speak to the personality of the business. We were able to accomplish this with a color pallet that was feminine, strong and assertive. We also utilized a great deal of photography, highlighting not only the attorneys, but the staff as well. This comprehensive look at the practice areas, attorneys, and office gives potential clients the full view of who they are hiring when they come to Harris Law Trust.

Site Maintenance

The Harris Law Trust is a current Hammersmith Support client. We provide security scans and malware prevention, site back ups and live staging, content updates and more. Each step ensures that clients can find the Harris Law Trust site easily, navigate it simply, and provide any contact information safely.

The Harris Law Trust

Get in touch or click on over to see our work:

www.harrislawtrust.com

We hear the acronym SEO all the time, but Search Engine Optimization really is vital to a great business website. And even more important is to boost SEO organically, meaning without having to pay for clicks. Why is that? Because organic boosts are A. good for your budget and B. better for your potential clients because the information on your website is authentic to what they are looking for. So, how exactly do you boost your SEO naturally?

Fresh and Consistent Content

Search engines are always looking for new information to analyze. Web crawlers love to look over new pages to rank and categorize them. If your content is stale, the web crawlers don’t have anything new to analyze and your page gets left behind other sites that have fresh information. But what if your product information doesn’t change often, or even ever? Enter blogging, video blogs and social media feeds.

Creating useful and informative content for your potential customers is key for not only SEO, but it also creates value for potential clients. Really, it’s a win win. Your product, demographic, and your personal style will determine what form of content you use on your site, just make sure the posts aren’t spammy, but offers real value for visitors.

Meta Data

Meta data is sort of like the behind-the-scenes description on your website. It’s embedded in your content and your pictures. This includes Alt Text on all your site images. Meta Data is a great way to tell a search engine in non fancy language, exactly what your content is about. Your Alt Text on images is important not only for visually impaired readers, but also is a good way to get some additional descriptive information about your post for crawlers to analyze. Utilizing a plug in like Yoast or other SEO tools can help ensure that your Meta Data is on point.

Social Media

Social media is great way to get micro content out to your potential customers. Micro content is little bites of information; 15 second or less videos or quick blurbs of information. These snip-its can feed bigger topics that can be linked and then detailed on your website’s blog. Social media, website content, videos – these are all incestuous, meaning they should all feel the same and share topics. Each one feeds the other.

Analyze Your Site

Enrolling in Google Analytics and Google Search Console are a free and detailed way to analyze what is happening on your website. The reports that are generated by these two applications will point you to what is going right and what possibly needs improvement with your website. Knowing what your potential clients are looking for and whether or not they are finding it can help shape your content strategy.

Link It

Don’t forget about links! Be sure that all your blog and or video posts include both internal and external links. Internal links are important because it can drive traffic to specific areas or products of your site that visitors may not have otherwise found. External links are important for helping people find your site. For example, if you post about the importance of your new product and link to a company with a symbiotic product (for example: you make peanut butter, they make jelly), a potential customer is more likely to visit your site to find that product.

One key take away is that organic SEO is not fast, in fact it can feel very (very) slow. BUT, that slow pace is accompanied by consistent growth in traffic and conversions, which is the best statistic of all. So don’t be discouraged if you’re not seeing lightning quick growth – it’s much better to be the tortoise than the hare when it comes to your SEO.

There are few things as frustrating as posting an image to your website or social media, only to have it appear blurry in the final product. But with some app size requirements and the overall visual appeal of photos on a website, resizing is a necessary evil. So what’s a poster to do?? Here are three ways you can resize pictures easily with beautiful results.

Canva

If you’re not already using Canva, you should be! This free app will make you look like a pro when it comes to creating just about any kind of graphic. Use their pictures, your own pictures, emojis, color blocks  – you name it. You can literally create anything starting from scratch or using a Canva template.

One of the features we love best about Canva is the image resizing. Simply choose the format of the picture: Instagram post, Facebook banner, website image  – all of the formats you could want are loaded and ready for you. Upload your photo and pop it into the template. Stretch or shrink the image to fit the given size parameter and download. Voilà! You’ve got a crystal-clear image in the perfect size for your project.

iPhoto

If you have a Mac, you already have iPhoto to edit your pictures. It’s particularly nice if your backup is going to your computer so that all your iPhone photos are going automatically to iPhoto!

To resize an image, open iPhoto and click on the image you want to resize. On the right side of the screen, a menu of options will pop up. You’ll be able to enhance colors, add filters and of course, resize your image. Click and drag the bars to crop or change the layout of your picture – or type in the parameters of the photo size. Check out this post from The Social Report to see the current social media photo size requirements.

Windows Editor (for PC)

Similar to iPhoto, your PC comes with photo editing software as well. Start the same way by opening the picture you want to resize. Click either the edit button or the crop logo, both will take you to the photo editor. Using the dots in the corner of the picture, slide to the adjusted shape and size. You can also use “Aspect Ratio” to have the app create a frame for you to then fit your picture into. Simply click and move the picture around inside the frame to get the right position.

Want some more “how-to” tips? Click on over to our post about Google Console and why your website needs it.