We’ve preached in a number of posts about the need to keep website content fresh. It’s important from an end user perspective to provide quality and value. And fresh content is also important from an SEO standpoint – keeping it fresh allows search engines to re-evaluate and re-rank your site more often. Blogs, both written and video, are usually touted as the most common ways to improve SEO, but there are some alternative ways as well. Here are 3 lesser-known ways to keep website content fresh:

Images

Adding new and relevant images to your site is great not only for your site visitors, but for web crawlers as well. This includes memes, gifs, videos – anything that is related to your business or industry in any multimedia form. Display your social media on your site through a widget or plugin. The big message is to make sure your images are optimized using good “behind-the-scenes” information, including alt text, title, and descriptions. Be sure to have smart and usable captions under images as well. Not only do new images make end users happy, but web crawlers have recent information to analyze and rank.

Testimonials

We often think of testimonials are being important for our marketing to potential customers. And that is true, but adding new and or updated testimonials to your website is – say it with us – fresh content! If you’re utilizing a third party review site like Yelp or Google Reviews, consider putting some of the reviews on your website as well. If you aren’t using a third party, reach out to your business partners / customers and ask for reviews. Ask questions like, “What do you enjoy most about doing business with our company? How has our product worked for you?”. The more personal the relationship with the people you’re contacting, the more in depth the questions can be. For a blanket email to customers, keep it high level. Be sure to ask permission to post responses – and link to their business or website. This is important for validating the testimonials with customers as well as good SEO!

Revive an Older Post

OK, we know we said these would be alternative ideas to blogging, but this one is a little outside the box. If you’re stumped for new material or in a time crunch, opt to update an older blog and then re-post. Do not simply cut and paste into a new post. Instead, create a new introduction that talks about why you are choosing to re-post the information. Also be sure to update any information that may now be out of date.

According to CNBC, nearly 51% of 3.9 billion Internet users worldwide access websites exclusively from their smart phones. That number is expected to increase to 71% by 2025. Those are some incredible stats! These numbers are based on search engine information alone and don’t account for users who may come to your site via social media. Knowing this information, is your website optimized for mobile viewing?

Google Ranking: Mobile First Infrastructure

In 2016, Google added Mobile First Infrastructure to their 200+ ranking system for SEO. This means that websites that are built with the mobile version of their site first are given a higher ranking. Sites that have any mobile infrastructure are given a higher ranking, but those for smart phone first are the highest.

Types of Business / Clients

Some businesses may be saying “our customers don’t use their smart phones to buy” and for some, that’s true. B2B business is more than likely not being handled on mobile devices. However, B2C business has a much higher probability of being accessed on a smart phone. Not sure how your customers are accessing your site? Enroll your website in Google Analytics and use the Audience report to see how your customers are accessing and engaging with your site.

Testing End User Experience

Lastly, if your site is optimized for mobile view, be sure to test it! Ensuring that every part of your site, from the layout to the overall look, is accessible through the mobile version is critical. In addition, the functionality of a mobile site needs to be quick to load and easy to use – in fact, the majority of smart phone users expect the mobile version of a site to load faster than on a desktop computer, and they will turn to a competitor’s site if unsatisfied with loading times or functionality.