One of the parts we love most about our business is getting to know our clients. Not only does having a relationship help us build a better website for our clients, but we enjoy networking with and learning from our clients too. We’re thrilled today to bring you an interview with Margo Crawford, owner and founder of Wave Productivity. As a Productivity Coach, Margo is charged with training her clients to use tools to improve productivity through organization of their work space, time, and goal setting. Read on to get to know Margo and her “why” with Wave Productivity.

Tell Us a Little About You

I am the founder of Wave Productivity and as a Productivity Coach, I work with Serial Entrepreneurs, C-level professionals, and Small Business Owners to help them get more focused, organized and productive in their workplace.

I have been in the productivity and organizing industry for over 15 years, and I continue to receive training that will enhance the experience my clients have and to continue to evolve in my process. I earned my certification as a Certified Organizer Coach (C.O.C.) and my Specialist Certificate through the National Association of Productivity and Organizing Professionals (NAPO). In 2017, I was a finalist for Tempe Chamber’s Business Woman of the Year and I am member of Leadership Rhode Island Class 2020, Pi II. 

I make my home on the East Coast and I am an avid surfer – I’ve traveled the world searching for perfect waves. When I’m not on the beach, I love to volunteer and hang out with my gorgeous, very fast Whippet.

Talk to Us About Your “Why” and How That Motivated You to Start Wave Productivity.

There are so many business professionals who struggle day to day to keep doing great work. They are overwhelmed and stressed out with email, time and workflow management. There is so much to do and never enough time. I work with people to shift the way they work with productivity tools and techniques that make a difference in their day to day. With Productivity Coaching people increase revenue, gain clarity and most importantly feel more in control and confident.

What Is Unique About Your Style and Product Offering?

As business owners we don’t often get someone who listens to us. My work as a coach is about deep listening. From that, we take brave next steps in changing the way you work for the better.

What Advice Do You Have for Other Entrepreneurs?

Celebrate in your success. As Entrepreneurs we tend to gloss over our wins and milestones because we are on to the next big thing. Taking time to step back and see what went right and how we can replicate it has great learning. Plus, you can always celebrate with a little bubbly! <clink!>

Ready to Get Started? Click Over to Wave Productivity’s Website to Contact Margo:

www.waveproductivity.com

margo@waveproductivity.com

Facebook: https://www.facebook.com/waveproductivity/

LinkedIn: https://www.linkedin.com/company/crawford-organizing-solutions/about/

Want to Read More Interviews? Click Here for More on the Hammersmith Support Blog

We are so thrilled that our owner and founder, Heather Locke, was selected as one of the panelists for The W Source Scottsdale / Arcadia Chapter discussion, “Marketing Your Business in 2020”!

The event boasted seven members of The W Source, all involved in various aspects of marketing. W Source member Debbie Pontikas moderated the discussion and led the audience down a marketing highway, covering all the cogs of the marketing machine. Each panelist gave her opinion, along with practical examples, about why her branch was a vital part of a business’ strategy. Each panelist gave great advice and all answered audience questions – it was a wonderful collaboration and networking opportunity for all those in attendance!

The esteemed panel was comprised of:

Kelly BohmDriven Relationships – Client & Lead Engagement

Jean Laninga – Photography/Social Media Branding

Heather Locke – Hammersmith Support – Website Development

Robyn Moore – Mack Media Relations – PR

Katrina Oko-Odoi, PhD – ContentWorm – Content Writing

Ashley RichardsE Squared Marketing – Digital Marketing

Emily Soccorsy – Root + River – Brand Strategy

In case you missed it, here are few key take aways from the morning:

  • The old days of beating potential customers over the head with advertising are over! Create your brand that is rooted in your core beliefs as business and market those beliefs instead.
  • Branding photography is much more than just head shots. Getting shots of varying angles, environments, and connections each show a different side of your brand. Also, knowing what you are going to do with the images plays a huge roll in what kind of pictures to capture.
  • The number one thing you can do to boost your search engine optimization is to have a blog. Consistent, fresh, and relevant content gives web crawlers new information to evaluate as well as free content for your clients and potential clients to digest.
  • When it comes to your website, ensuring that your site is secure, mobile optimized, and accessible are keys for success.
  • Tapping into your existing database in search of new leads is an obvious yet wildly overlooked marketing tactic. Using a database to analyze your past customers as well as contacts can generate new business.
  • Text campaigns have a 99% open rate. While that may not be a relevant tactic for your business or marketing, it’s still a staggering enough statistic for anyone to appreciate!

Want to know more about The W Source and their upcoming events? Click over to their site for more information.

Website form and function are designed around a customer profile which takes into account what customers are looking for in a product, how they buy, why they buy…the list goes on and on. But one characteristic that many customer profiles don’t always account for is an online customer who is disabled. The term disabled person includes those who are movement, hearing and or sight impaired. Consumers who are disabled account for 15% of all internet users but that percentage could be higher if your product does or could serve those with disabilities.

So does it make sense for you and your business to have a website that accessible to consumers who are disabled? Read on to find out.

How Do I know If My Site Is Accessible?

There are many companies that offer evaluations and certifications for website accessibility (Hammersmith Support included!). Web Content Accessibility Guidelines certification is the standard that is approved by the Americans with Disabilities Act. The WCAG ensures that a website meets all the criteria for consumers with varying abilities.

Good news if you’re a Hammersmith Support client – your site is already being evaluated and certified as part of your maintenance package! Not a client yet? Click here.

What Is Included in WCAG Certification?

Having your site accessible to everyone includes the following:

  • Text that is able to be converted to audio, large print, or braille
  • Alt text, captions, and descriptions on all images
  • Avoid images and structure that could cause seizures
  • Tab navigation / all functionality available from keyboard
  • Captions on videos and other content

Why Should My Site Be WCAG Certified?

There are a few reasons that making your website accessible to everyone is so important. Not only is it good business to be able to market to all consumers, but having your site WCAG certified is good for SEO as well. When the functionality of the website includes the above list of WCAG criteria, there is more information for web crawlers to evaluate and use to rank your site. Which is a bonus in addition to being able to market to differently-abled consumers!

Want to read more about WCAG? Click over to the site to read the requirements.

Two years ago California passed the “California Consumer Privacy Act” that went into effect on January 1st, 2020. The act is designed to enhance privacy rights of consumers by allowing them to know if and how their private information is collected and how it will be used. In addition, websites must now give customers the chance to opt out of having information collected. Do you know if your website will be affected and how to comply? We’ve got the breakdown for you:

What Is the CCPA?

The California Consumer Privacy Act is designed to let consumers know what information is collected about them when they visit a site – and what the company collecting will do with the information. This includes if the data is used for marketing purposes or if it’s being sold to other companies. If so, the buying company must be disclosed. Consumers are given options to:

A. Opt out of their information being collected

B. Access the information that is collected

C. Request that any information collected be deleted by the company

Lastly, consumers who enact any of the above are not to be discriminated against by the site for which they have opted out of data collection.

How Does It Work?

Websites must provide a process to obtain parental consent for minors under 13 years old who are visiting sites, as well as consent for minors between 13 and 16 years old. There must also be detailed methods for submitting requests for data, which needs to include, at minimum, a telephone number. The home page must include a link where consumers can opt out of the sale of information. All of the above must be detailed in the privacy policies on the website.

Who Has to Comply?

Here’s the good news, not all businesses have to comply with the California Consumer Privacy Act. Any business that does business in California AND satisfies at least one of the following must comply:

  1. Gross annual revenue in excess of $25 million
  2. Possesses personal information of 50,000 or more consumers, households, or devices
  3. Earns more than half of the annual revenue from selling consumer information

Need more information? Click over to the California Consumer Privacy Act website for more information.