Blogs have one of the highest ROI’s when it comes to your business. Why is that? There are several reasons, all of which we’ll detail below…but if you need to be convinced to keep reading, consider this; on average, companies with blogs produce 67% more leads a month than those that don’t. Read on to find out more.

Blogs = Links

Blogging gives an opportunity to post both internal links to other parts of your website, along with links to outside sites. This is important for a few reasons. First, internal linking gets visitors to stay on your site longer to explore as well as introduce more information to them. External links provide validity to your posts and most importantly, both types of links boost SEO. Google Ranking factors evaluate and reward posts with credible and accurate links.

The other side of linking is that every blog posted is a link. That link is shared on all social media platforms, LinkedIn, etc. If you post once a week for a year, that’s 52 links to your site floating around waiting to be discovered!

Blogs Boost SEO

Speaking of Google Rankings, blogs help to fill a few of the factors that Google evaluates. Google takes the freshness of websites content so seriously that the date of the last major content update appears in the search results. Note the word major! That’s another Ranking factor; magnitude. The amount changed for the content makes a big difference too.

Customer Value

Setting aside all the technical reasons why blogging is a good thing for your site, blogs are a big win with current and potential customers. Why? Because providing free information for them is a value add for your business / product. In a world where everything comes with a price, having free content for visitors to learn about your company, product, industry or even just gives tips and tricks for every day life is a win. It builds not only value, but trust with your visitors.

Feed Social Media

If the concept of keeping up with your social media content, blog content, website updates, etc is overwhelming, think of it this way; you don’t have to reinvent the wheel when it comes to your content. We talked about micro verses macro content and how each concept can feed the other. Think about using your social media posts to create one large, detailed post. Or start with your large, detailed blog post and break it down into smaller bites for your social media. The two areas do not have to be independent thoughts. In fact, having your social media topics and your blog topics all tie together makes your message more memorable because it’s exposed in more than once place. It’s repeating, without beating your visitors over the head.

At Hammersmith Support, we offer a wide range of website-focused services. We love when we get to build a brand for a client – from logo, to website, to site maintenance. We take great pride in creating a finished product that perfectly represents who our clients are to prospective and current clients alike.

This project spotlight focuses on Sandbox Development. As with any client, conveying information through their website is vital, but how that information is displayed and presented is the secret sauce. Here are the aspects we worked on for their site, along with the how and why of the final result.

Branding

Our goal was to create a logo for Sandbox Development that lends itself to their industry, but not in a traditional way. For this, we stayed away from colors of dirt so not to be cliché. Instead, we used warm tones that are reminiscent of the southwest (where Sandbox is headquartered) yet are still in earthy tones. We landed on orange-red, reds, and grays.

In addition, because the company name is playful, we wanted the overall sound of the brand to be friendly and approachable yet still convey professionalism and trustworthiness. We opted for more bullet points for details with comprehensive, yet easy-to-read descriptions.

Site Logistics

We are always working to create responsive websites that are accessible as well. That said, we made sure to create a logo that took all of these facets into account, especially considering Sandbox Development’s long name. We worked to create a more compact square logo that would display well when viewed on any device.

In keeping with our “friendly yet trustworthy” brand, we opted to keep the content short, sweet, and to the point. While there are a lot of details, they are presented in a way that is easy to read and understand.

Added Details

As with a lot of our clients, we can create a beautiful website full of functionality, but if the site lacks images or the images are poor quality, then the rest of the site will be overlooked. We worked with Flying Robot photography to get drone images of Sandbox Development’s projects. Flying Robot was able to provide us with images that are uniform in scale and perspective – not to mention super cool! This is so important as the consistency of the images on the site speaks volumes about the overall look and feel of the site.

Are you ready to get your website out of your head and onto the Internet? Or do you have a site that is need of a little TLC? Drop us a note and let’s get started.

Valentine’s Day isn’t just for your sweetheart! Your website needs some love too this holiday and we’ve got just what the love doctor ordered:

Freshen Up Your Content

Have you looked at your website’s copyright date lately? Is it recent or old (very very old)? If it’s been a while since you updated or added to the content on your site, the time to do it is now. Not only is fresh content vital for your SEO (hello Google Ranking Factors) but customers and potential clients notice it, too. Would you want to do business with a company that never updates their information?

Updates

When was the last time your website was updated? Have you been ignoring your platform’s notifications that an update is available? Stop! Get that update running asap. Updates can be extensive or simple, it all depends on what it’s trying to fix. Oftentimes an update is patching a security hole. Even if your site isn’t taking credit card information, protecting your leads’ information is just as vital. After your update is complete, be sure to check that your lead / sign up forms are working, just to make sure you don’t miss out on any information.

Be Mobile Optimized

Do you visit your website from your laptop or your mobile device? If you’re constantly working from your computer, pull up your site on your mobile device instead. Does it show up correctly? Are all the buttons visible / available? With just over half of Internet users out there doing so from their mobile device, you might be leaving money on the table – or more like customers in the cold – if your site isn’t mobile optimized.

Check for SEO

Are you utilizing all of the available ways to organically boost your SEO? If not, now is the perfect time to start. In addition to fresh content, update or add images to your site. Make sure that all of the “behind the curtain” information is completed like alt text, caption, description and title. Add an SEO plugin like Yoast SEO to ensure that the meta data and keywords on your posts are as good as they can be.

Need a Little Help?

If this list feels a little overwhelming, reach out to Hammersmith Support. Our monthly maintenance packages can help with all of the above and more! Which means we take care of your website, and you get to do what you do best, run your business.

2020 kicks off a shiny new decade and with that comes a lot of speculation about where technology is headed. In addition, the world has had a chance to take stock of the current technology and decide what we’re ready to get rid of. Why do technology trends matter? Because as consumers become more educated about various technology topics, they’re going to be looking to your site to be on trend. If it’s not, you may lose business as a competitor is waiting in the wings to scoop up that customer.

Blockchain Technology

Hammersmith Support preaches about security regularly, because it really is that important! Blockchain technology is the evolution of security on several levels. While somewhat complicated to explain, the concept is revolutionary for not just financial industries but all sensitive information. To break it down, a blockchain is a group of time-stamped, fixed / immutable records managed by a cluster of computers not owned by a single entity. What makes this special is that the process creates a record that cannot be copied because you would have to copy the entire history of the record, which has been bound to other records and transferred from multiple computers.

Beyond security, blockchain technology eliminates the need for a processing fee as any company can use it; it’s not owned by one company or individual. By eliminating the middle man, budgeting for transaction costs changes significantly.

Mobile Optimization

With over half of the world’s 3.9 billion internet users accessing sites from a mobile device, it makes sense that ensuring your website is optimized for mobile viewing is a top priority. So, how do you know if your site is ready for mobile viewing? Simple, open it up on your mobile device! Check each area. Do the menus work? Are the images sized appropriately? Are all the same links visible and easy to click?

5G Networks

Have you utilized a 5G WiFi network? The fifth generation of wireless internet is a lightning fast, cellular-based network that provides faster internet speeds and a simpler set up process. In addition, 5G uses significantly less energy than do older WiFi networks.

Accessibility

Having your business website accessible to all differently-abled users is crucial to business. Not only are 15% of users working with a disability, but more businesses are seeing discrimination lawsuits over the inability for everyone to access a website. Disabilities can be anything from dyslexia to physical disabilities, but simple changes to your site can make it accessible for everyone. Tab navigation, text that is able to be converted, and alt text are all small changes that make your website better for all users.

Now that we’ve talked about some of the new things to look for this year, let’s take a look at a couple of things that are on their way out…

Payment Apps

Payment apps themselves aren’t going anywhere, but the plethora of apps available will be. Consumers are finding it harder to utilize the benefits of the apps such as check splitting, because those features are only available if everyone is using the same app.

Streaming Services

Much like payment apps, consumers are not fans of the abundance of subscription-based streaming services. If a consumer had Netflix ($11.99), Amazon Prime ($12.99), Disney+ ($6.99), and Apple TV ($4.99), the total for streaming services alone (excluding the cost for the internet needed for streaming) would be nearly $40 a month or $480 a year. Look for services to begin bundling to save consumers some coin.