We share a lot of information regarding your business website, but the majority of it centers around functionality, security, SEO, etc. This is why we thought the concept of the legality of a website, its content, URL, and more was interesting and important to bring to you! Thanks to Anette Beebe, of Beebe Law, PLLC, we have seven legal questions you should consider when it comes to your business website.

Anette Beebe Hammersmith Support

With over 22 years of legal experience, Anette has built her practice to support businesses that operate online and individuals who have concerns about online content. Additionally, in her spare time, she works to educate youth and adults about repercussions from internet use through public speaking engagements and online courses through her company Smarter Internet Use.

Does your domain or content infringe on anyone else’s intellectual property?

  • Did you purchase a domain that may be trademarked by someone else?
    –For example, did you buy a domain like “thehomedepot.com” for your furniture store, which may be confused with the actual construction/home building store, Home Depot?
  • Does your website contain images that you found randomly online and decided to use for your own site? 
    –For example, maybe you found a beautiful picture of a sunset online and thought it might make a good backdrop for your website.
  • Did you copy content such as images from Instagram to place on your own website?

Does your website collect ANY data about or from your users?

  • Does your site have a form that asks for people’s names, addresses, phone numbers, email addresses, or other types of identifying information?
  • Does your website track user IP addresses or place tracking information onto your customer’s computer upon visiting your website?

Does your website allow users to make comments about your content or upload data/images?

  • Do you operate a blog that allows your readers to openly comment on your articles or information?
  • Do you operate an app that allows people to upload and share their favorite photos that they’ve taken?

Does your website need to provide disclaimers?

  • Some industries, like law firms, may need to provide a disclaimer that the information they provide in their website pages is not legal advice in order to avoid liability.
  • Maybe as part of your PR/marketing strategy you have paid an influencer to talk about your product or service?

Does your website sell anything online?

  • Is your website a self-built platform to sell widgets, in which case you may need to take payment information (like credit cards or other banking information)?
    –Example: a self-built website that sells products that are manufactured and designed by someone other than you?

Does your website adequately explain your terms of use?

  • Do you have a Terms of Service that outlines what happens if there is ever a dispute between you and your website user, how and where such legal matters will be resolved?
  • If you are selling a product or service, does the consumer understand your policies regarding returns or warranties?

Is your website at risk for ADA-related demand letters or lawsuits?

  • Does your website contain flashing features that may cause someone to have a seizure?
  • Does your website contain videos that don’t have captions (like closed caption on the TV) for the hearing impaired?

Get in Touch

If you have questions about any of these areas, or if you would like some help evaluating your site, Beebe Law is here to help. Visit their website and contact Anette below:

Anette J. Beebe
BEEBE LAW, PLLC
www.beebelawpllc.com
Office: (480) 442-8647
3120 W. Carefree Hwy., Suite 1-631
Phoenix, Arizona 85086

Facebook: Beebe Law 

Facebook: Anette Beebe

Twitter: Anette Beebe



Hammersmith Support is a proud member of Lead Up for Women and we are excited to introduce you to the founder, Colleen Biggs. In the organization’s own words, Lead Up for Women “… is an elite community of female entrepreneurs that are driven by their passions, support, and promote with a purpose to fuel female voices with power.” This dynamic group accomplishes its mission with events hosted by members, monthly networking “Lunch-n-Learns,” bi-monthly magazines with articles written by members, the Speak Up to Lead Up podcast, and many more impressive and exciting events.

Hammersmith Support loves to support women and women-owned businesses, which is why we are a proud member of Lead Up for Women! Our founder, Heather Locke, will be sponsoring an upcoming Lunch-n-Learn, The One Thing: Success Lists vs. To-Do Lists, on Thursday, May 6th. We hope you’ll join us for this exciting event and we know you’ll enjoy learning more about Lead Up for Women’s Colleen Biggs, too.

Tell us a little about you.

Technically, I’m a corporate drop-out! After serving in Corporate America for over 25 years, I took the leap of faith to Entrepreneurship. I knew for many years that I wanted to find my way and inspire others in building businesses outside of corporate, and after coaching and consulting for over 18 years and launching over 300 businesses, I knew I needed to blaze some trails, especially for women.

Why did you start Lead Up for Women?

Lead Up for Women was born out of the need that all female entrepreneurs have – the need to be seen and heard. It’s so difficult to expand your influence in the current oversaturated social media marketing culture, so I decided to work on the promotion side of the business for women. Lead Up for Women spotlights all females on many different platforms. We host a podcast and provide podcast interviews to our members, as well as publish a bi-monthly magazine that produces articles written by our members. This not only provides credibility but also exposure for each woman to expand her influence and attract more customers. I absolutely believe that each one of us has a superpower that only we can possess. We are here on this earth to provide that unique skill to those that become our customers and need us. I provide the pathway for female entrepreneurs to feel empowered along that journey, to accelerate their business success.

Talk to us about your “why” and how that motivated you to start your business.

Females are strong advocates for many! We fight for others, serve, nurture and control the majority of the global economy, yet, females still tend to step aside or take the back seat when it comes to their families, communities, careers, and starting their own businesses. Getting funding alone is a feat for a female small business owner, much more difficult than their counterpart, the male. I’m drawn to work with females and always have been. After coaching hundreds of CEOs in the past several years, I was able to assist them in uncovering their superpowers. You see, we all have what it takes for us to lead without permission, and soar in anything we decide to take on as females. However, sometimes, we need a tribe of other like-minded women to be there along the journey to support each other, lift each other and provide a safe and nurturing community so we all win! Corporate was riddled with competition and judgment, which I don’t miss! I know that we can change the blueprint of the position of a female in business forever if we all band together and rise!

What is unique about your style and product offering?

Most other organized Women’s Organizations exist to bring women together for collaboration and networking purposes. I think this is phenomenal, and so needed. Lead Up for Women provides this and much, much more! Women Entrepreneurs need spotlights to step into to expand their influence and attract more clients. I take the “hustle” out of the “hunt” and show women how to accelerate their businesses through attracting clients, via authenticity, showing up everywhere, all the time! I’m as transparent as it gets. Do I work hard? Sure, but it’s the hard that pays off exponentially! I teach women in Lead Up how to leverage their time for money, value their time, protect their boundaries and focus on the successes in our businesses, not the time suckers that we all think are needed to “produce results.” I walk the walk and talk the talk, every time. It’s all about priority!

What advice do you have for other entrepreneurs?

Be you, because everybody else is taken. That might seem like a simple phrase, but most aren’t authentic. When you drop the armor and show up as you, every time, everywhere, people really get to know you and others want to do business with people they know, like, and trust! Get to know people, really know them. Show them you care and like them back. Build trust by making the first move to trust them! It’s a simple formula in business that most overlook time and time again. And lastly, don’t be afraid to trust yourself and take the leap of faith to grow to the next level for yourself and your business. Trust me when I say, you are your own safety net!

Get in Touch

Click over to find out more about Lead Up for Women, sign up for membership, join an event, listen to their podcast, read the blog and more!

Join Us for Lunch-N-Learn on Thursday, May 6th!

We’d love to have you join us for the Lunch-n-Learn, The One Thing: Success Lists vs. To-Do Lists, hosted by Hammersmith Support’s Heather Locke on Thursday, May 6th!

Giving back to our community is a core value at Hammersmith Support. We strive to support businesses and nonprofits in an effort to foster vibrant and thriving organizations that are the foundation of a strong community. Each year Hammersmith Support chooses a nonprofit to provide pro bono maintenance services for. Over the course of the year, the nonprofit benefits from monthly updates, lead testing, and security checks. They’re also able to utilize the hours of content updates in the maintenance package to make upgrades and changes to the design, infrastructure, and layout of their site. The result is a site that functions more efficiently, safely, and is more visually appealing.

The Process

We were thrilled with the number of local nonprofits who applied to be our next pro bono client! Hearing each of their stories, their mission, and how they were affected by the pandemic was incredibly inspiring – there are so many organizations out there doing amazing work. When all of the interviews were completed, we had the incredibly difficult task of choosing one nonprofit to work with – each of the applicants was so worthy of this assistance.

Drum Roll, Please….

We are thrilled to announce that our new pro bono client is Phoenix Center for the Arts! PCA has a small but mighty staff dedicated to bringing arts and culture opportunities to our community. PCA utilizes education, programming, and advocacy to further its mission in the Phoenix area. Because nearly all of their work is done in person, Phoenix Center for the Arts has been adversely affected by the COVID-19 pandemic. Unable to meet in person, they have shifted nearly all of their programming to a virtual platform, requiring much time and effort from their team to adapt their entire system of work.

Phoenix Center for the Arts

The Work

PCA has pivoted to become a leader in innovating arts education, bringing teaching artists and students together virtually. This has created an urgent need for a more robust virtual footprint. Phoenix Center for the Arts has not only seen a significant increase in traffic to their site, but their website is now used for registration, class listings, membership, and more, making their need for functionality greater than ever.

Learn More

Visit the Phoenix Center for the Arts website to learn more about this amazing non-profit organization. And stay tuned for updates about our work for them!

Thinking your business is in need of a similar solution? Visit our services page to learn more about all of the packages we offer and schedule a complimentary 30-minute consultation through our Calendly link. We would like to talk with you about your business website and how Hammersmith Support can help.

We are excited to bring you this client highlight for Root + River! Emily Soccorsy, co-founder of Root + River, is a W Source Scottsdale Arcadia chapter member along with our founder, Heather Locke. It was a fantastic compliment that Root + River reached out to Hammersmith Support when they were ready to rebuild their site to not only change the look and feel, but also to improve the infrastructure of the site.

Root + River

Emily and her co-founder, Justin Foster, created their company out of a deep passion for helping businesses discover and then master their brand. As a brand strategy business, they want their clients to not simply sell a product. In their words, they are “… a brand strategy team. We guide leaders to master intrinsic branding. Intrinsic brands are known by their consistently evocative language, standard-setting experiences and legendary storytelling.” In other words, they aren’t your everyday marketing company! Emily often draws on a board during strategy sessions to help create a visual motion to the work being done – in fact, she created all of the icon graphics on the new site, giving it that personal touch that fits the Root + River brand perfectly.

The Challenge

With the previous Root + River site, there was a lot of information. And rightly so – Root + River’s process and vision is a beautiful story. The look and feel of their site needed to be changed to align with the company’s brand standards. Lastly, the team wanted to update photography as well as color schemes and the overall feel of the site.

The Solution

Hammersmith Support enlisted Jena Gribble of Blush Cactus to create a design that embodied the Root + River brand. The rebuild included streamlining the look and feel of the site by visually breaking it into sections that could be more easily digested. By taking some of the verbiage out of the home page and replacing it with short descriptions and snappy headlines, visitors are now able to get a bird’s eye view of who and what Root + River is before diving in further. Icons, created by Emily, were added in place of and in addition to some descriptions, and the overall colorscape was updated for a look and feel that aligns with the brand’s standards. Lastly, we used new and existing photography but gave each image the same filtered view, which made the site feel cohesive and also gave a visual glimpse into the history of the company.

Now that their site is live, Root + River is continuing as a Hammersmith Support monthly maintenance client. In addition to updates, backups, and lead testing, we will also provide any content updates and development support that the company needs.

Root + River & Hammersmith Support Branding Event

Hammersmith Support is proud to be partnering with Root + River for a branding presentation: “Your Brand Is Not What You Think It Is,” coming up on April 28th at 4pm. Led by Emily Soccorsy, CEO and co-founder of Root + River, the event will focus on what branding is and isn’t and will re-frame brand experience, brand message, and ideal audience. Emily will share insights into how to stand out, and be genuine and original while you do so. She will also dive into a new way to connect with your ideal clients and help you determine how to know if you have a resonant brand message. Emily’s insights make branding less complex and more effective because they are based on brain science, who you really are, and what will most effectively differentiate you in a highly competitive market. Click here to register!

Thinking Your Site Might Be Ready for a Rebuild?

Not every site needs to be completely rebuilt. Often, if the infrastructure of the site is in good shape, visual changes may be all that it needs. Not sure where your site falls on rebuild or refresh? Visit our Calendly page and schedule a complimentary 30-minute consultation and let’s talk.

We know that we’ve told our readers a hundred times that website maintenance is important to your website. But really, it’s not that important. As long as your site is up and running, it’s fine! Really. Here are a few reasons why website maintenance just isn’t that important.

Security

If your website doesn’t take credit card information, it doesn’t need any security! Customer information like names, address, and email address wouldn’t be a big risk if they were to be stolen. And who would hack your site anyway?

Speed

Website maintenance can’t make your site run any faster. So it hardly seems worth the time to update your site regularly. Plus, at some point, you can just run a gigantic update all at once and it will get everything up to speed.

Content

If your services and products don’t change, why change anything on your website? Having a maintenance package that offers you 2 – 4 hours of content updates a month is hardly worth it.

.

.

.

APRIL FOOLS!!😂😂😂

You know us better than that! We would never tell you that website maintenance isn’t important because it really is vital to having your site run safely and smoothly. So, let’s try this again:

Security

Even if your site doesn’t have eCommerce, having a security certificate is vital to your site running safely. Not only is it good business for your customers who can trust that their information is safe with you, but Google Ranking Factors will also rank your site higher because it’s safe for visitors.

Speed

Websites that are not up to date often run slowly. Your site is working much longer to keep up with outdated infrastructure and will take longer to load. Most users won’t stick around for a site to load if it takes longer than 3 seconds, so ensuring that your site loads quickly is imperative. In addition, waiting too long to run an update can cause your site to crash. Consistent maintenance prevents that extra-large update and the risk of it overloading.

Content

Not only is updating website content regularly great for customers, it also improves your SEO. Web crawlers love analyzing new content, and customers enjoy the value of long-form content like blogs, which educate them about your company and products too.

Let Hammersmith Support Help

Our monthly maintenance packages come in two forms to fit your needs. Visit our Calendly page to schedule a free 30-minute consultation and we can talk through your site needs and how we can help.