We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.

First, Some Background

Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.

The Challenges

Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.

The Changes

One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:

“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”

That’s quite an accomplishment, Debbie!

The Benefits

As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.

Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:

“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”

Ready to Get Started?

Click over to schedule your complimentary 30-minute consultation. We can talk through any questions you have and discuss which maintenance package is right for you and your business.

Did you know that the average user won’t wait more than 3 seconds for a website to load before leaving the site? More commonly known as the bounce rate, this statistic is important to understand because poor site speed can lead to a higher bounce rate. Knowing what could be slowing down your site and how to fix it is crucial to a better-performing website. Read below to find out how to measure and improve your site’s speed.

Set a Baseline

To understand how fast or slow your site is actually running, run the website through Google PageSpeed Insights. This free tool will measure your site’s speed and offer suggestions for how to improve speed. This should be done as a first step, and can be repeated to monitor if any adjustments make a difference in site speed.

Updates

If your platform, plugins, or PHP (the scripting language used in web development) are out of date, the result can be slow site speeds. How do you know if your site is out of date? On your WordPress dashboard, look to the Site Health section. Here you can see which areas of your website need to be updated. In addition, checking the website’s plugins for updates, as well as removing any unused plugins, can help improve site speed.

Images and Cache

If your site has a lot of images or graphics, compressing these files can improve loading times. Better yet, you can install an image optimization plugin that will automatically compress new images and graphics as they are loaded onto your site. In addition, enabling caching can help to improve the site’s speed by temporarily storing files locally so that the site can load more quickly as the user continues to browse. Caching tools are included with WP Engine hosting and other hosts offer caching as an add-on, so check your site settings to know whether caching is enabled.

Upgrade Hosting

Each platform offers different hosting solutions and some are higher quality than others. Moving to a higher-quality host can significantly improve site speed. Hammersmith Support Premium maintenance clients enjoy the quality and speed of WP Engine through Hammersmith’s dedicated server. For some businesses, content delivery network (CDN) may be a good solution. A CDN is a group of servers geographically distributed and linked together via the internet. The servers’ purpose is to improve content delivery performance by using a server closest to the end-user.

Hammersmith Support Can Help

Each of our two maintenance packages can help solve many of the issues that come with poor site speed. And our Premium Package includes hosting through WP Engine, a dedicated server just for Hammersmith Support clients. Ready to sign up? Still have questions? Schedule a complimentary 30-minute meeting to get your questions answered.

You likely already know that a Hammersmith Support maintenance package is important for keeping your business website secure, loading quickly, up to date, and backed up too. But did you know that each of our two maintenance packages – Essentials or Premium – also includes content updates? We’re excited to tell you more about what you can do with the 2-4 hours of content updates each month to improve your site.

Hammersmith Support maintenance packages include:

  • Site backups and live staging copy maintained
  • Security scans and malware prevention
  • Site optimization
  • Full site test each month
  • Submission to Google Search Console
  • Premium hosting on a WP Engine dedicated server (premium package)
  • 2-4 hours of content updates each month

Now that you know all the awesomeness that is packed into our maintenance packages, here are some exciting things that the 2-4 hours of content updates can be used for:

Add a Lead Magnet

Build your email list by adding either a free download with email sign up, or creating a simple email pop up to capture more prospective information.

Update Images

Add or change out images on your site as well as update alt text on all images to organically boost SEO.

Content Updates

Stale content is bad for SEO and will affect how your site stacks up to Google Ranking Factors. Use the content time to update your About Us page and or refine product or service information. Add a blog page and finally kick off that business blog to keep your site content fresh.

Add Plugins

Add and utilize plugins – these bites of software provide custom functionality for your site without manually adjusting the site’s code. There are many versions – some of the most popular are SEO improvement, form builders, custom fields, and added security too.

Add Social Follow Buttons

Add or update your social media buttons, or add a feed to your page so that posts from Instagram or Twitter will populate on your website automatically when they are posted to your account.

Industry Specific Updates

Every business is different and has different needs. Content hours can be used to add or improve features specific to your business. For example, real estate agents can add an IDX feed so that current listings automatically populate on the website.

Does This Sound Like Something Your Site Needs?

Hammersmith Support is here to help! Click over to our Calendly page to set up a complimentary 30-minute meeting and let’s talk about your business website needs.