Your new business website has launched – hooray! It’s an exciting time as your clients and potential clients get to see your business’ new digital look and feel. But beware! There are some mistakes that are easy to make and that can cause a lot of issues. Be sure to avoid these three mistakes after your website launches!

Not Promoting

Did you know that on average, it takes consumers being shown the same ad seven times before they even begin to think about it? That means not only do you need to tell your customers, potential customers, and the general public about your site launch, you need to do it more than once. So as not to beat people over the head, consider several different channels like your newsletter, a press release, and social media (personal and business) too. Be sure to keep your message consistent but interesting by highlighting different areas of your new site.

Keeping Stale Content

Not only are customers bored with old content, so are search engines. Engage new and existing customers with updated content and organically boost SEO too. This includes new, high resolution images, complete with alt text, captions, and titles. A site launch is the perfect time to kick off a business blog as well. Blogs are great for business and fantastic for SEO, as a blog post hits several Google Ranking Factors that can help your site gain a more favorable return ranking.

Skipping Maintenance

You wouldn’t skip your first oil change in a new car, so don’t skip maintenance on your new (or existing!) website either. Just like there is a need to tell customers about your new site, you need to let search engines know too. Setting up and testing your Google Analytics as well as submitting your sitemap to Google Search Console will help you track where your site traffic is coming from and find out if a search engine is having problems analyzing parts of your site.

Sound Like a Lot of Work?

Good news! We can help. Hammersmith Support has you covered. Our monthly Maintenance packages include:

  • Site backups and live staging copy maintained
  • Security scans and malware prevention
  • Site optimization
  • Full site test each month
  • Sitemap submission to Google Search Console
  • Premium hosting on a WP Engine dedicated server (premium package) for improved loading times
  • 2-4 hours of content updates each month

Ready to Get Started?

Hammersmith Support is here to help! Click over to our Calendly page to set up a complimentary 30-minute meeting and let’s talk about your business website needs. We can assist with redesigns, full site rebuilds, and cover your monthly maintenance needs!

In today’s digital world, simply having an online presence for your business is not enough. According to research, most Internet users will judge a business by its website. Meaning if your site isn’t making a great impression, there’s a strong possibility that a potential client will move on. We have several areas to consider when evaluating your site and whether it’s making the right first impression.

Impressions Are Fast

How much time do you think the average user spends on a site before making a final judgment? A minute? 30 seconds? It’s more like 1/20th of a SECOND. Yes! It’s that fast! When presented with several options from a search query, Internet searchers move quickly to sort through them all. Evaluating your website design to not only best represent your company but also to appeal to potential customers is key.

Looks Matter

A well-designed site is synonymous with a good business. Because your website is often the first time a potential client is encountering your business, making sure that the site design best represents your business AND is targeted to your customer is huge – don’t miss an opportunity to make that first impression! Knowing what your target market is looking for in a product and how they shop (literally and figuratively) is key to how your site is designed. Think of it this way: a Millennial and a Baby Boomer are likely looking for different products and are attracted to different things. Therefore, color, layout, questionnaires, interaction, etc., are all important aspects of the site’s design.

But It’s More Than Looks, Too

While the look of the website is vital, how it functions can be just as important. Site speed, load times, accessibility, navigability, and security are all crucial to your website. Your site may be stunning to look at, but if it takes too long to load, the chances of a customer sticking around are slim. In addition, if the information the user is looking for is too challenging to find or if pages are missing, a potential customer is likely to move on rather than continuing to search the site.

Don’t Forget About Mobile

With more than half of the world’s 3.9 billion Internet users doing so from a mobile device, not having a mobile presence for your business website is a huge no-no. Responsive website design is not only good for mobile viewing but also for SEO. Google Ranking Factors analyze and rank higher sites that are built with mobile-first design.

Hammersmith Support Has You Covered

If you are thinking now is a great time to redesign your site, if you have questions about our maintenance packages, or if you’re not sure what you need, schedule a complimentary 30-minute meeting and let’s talk through your questions.

When it comes to redesigning a website, one of the hesitations we hear from clients is that they don’t want to lose their long-term site SEO. Good news. At Hammersmith Support, we can redesign your site without losing your existing SEO. Here’s how we do it:

Staged Sites

The Hammersmith Support redesign process begins on a staged site. This duplicated site is where all the work takes place and makes it possible for your existing site to stay up and running during the design process. It’s business as usual for your customers and when the new site is complete, it’s simply launched with the established URL.

Assess Pages

Once the site is staged, we perform a full assessment of the site’s analytics. We evaluate each page’s performance and ensure that the highest performing pages’ URLs don’t change. This means that any links back to these pages will always be available, no matter how old they are.

Page Redirects

For any pages where the URL does need to change, a 303 redirect is issued. This allows any old links that may be out on the Internet to be redirected to the new version of the page. The redirect is invisible to the user and keeps long-standing SEO intact.

Consistent Content

By keeping page content the same while working around the information, we’re sure to keep the existing SEO as well. While the rest of the page is redesigned, leaving long-standing keywords on the page is good for maintaining SEO.

Redesign or Refresh

It’s important to remember that not every website needs to be redesigned. Many times a site can be refreshed with new images, logos, color schemes, layouts, and content can be updated to give your site a fresh look without disturbing existing SEO. However, if your site is built on out-of-date infrastructure or isn’t meeting your business needs, it’s likely time to redesign the site.

We would love to answer your questions about your business website and talk through any challenges and possible solutions too. Schedule your complimentary 30-minute consultation and let’s talk through your questions.

With summer vacation in full swing, our kids are likely spending more time on the Internet with their additional free time. Whether they are playing games or interacting with friends or family, the reality is that having access to the internet can leave kids vulnerable to hackers, predators, and identity theft. Thankfully there are several ways to help keep kids safe online:

Create an Online Contract

The best line of defense against the scary side of the Internet is your kids themselves. Creating a contract that kids and parents sign together agreeing to various conditions can help kids to think twice about their actions. Define hours and times during which the Internet can be used. List which people your child is allowed to interact with and which games they’re allowed to play. Agree to limit location information and use as little personal information as possible. Decide on appropriate consequences for breach of contract, including complete loss of device privileges. Partnering with your kids to agree on Internet usage rules and the results of not following those rules is an important step in the safety process.

Tech to the Rescue

There are several great apps available today that help keep an eye on our kids. Covering all the devices available to them is key to the apps working properly. Some of our favorites are:

Bark.us

Bark monitors all of the apps and services your kids use on any and all devices. It then sends alerts to parents if inappropriate language or content is viewed or shared. If something is detected, an alert is sent to the parents outlining the issue. There is also a dashboard that keeps track of alerts. Further, parents can control which games and apps can be accessed and when.

Disney Circle

This device is added to your existing Internet connection. It then allows the user to have complete control over who connects to the Internet, what sites and apps they can use, and it records historical data too. It can also turn off the internet to any device at the touch of a button. Touted as being extremely easy to use, Disney Circle takes the complexity out of Internet control.

Apple Family Share

Sign up devices and use parental controls to limit screen time, WiFi, account access and more.

Internet Providers

Check with your current Internet provider. Many offer Internet control options with certain hardware. Features often include protection against dangerous sites, device connection management, and more.

Location Services

Consider turning off location services on games and apps to prevent your child from being tracked by an unwanted source.

Talk It Out

Many times kids can get into a dangerous situation simply because they aren’t aware. Discuss things like fun, game-like ads that ask for personal information in order to play. It’s also important to talk about how people are not always who they appear to be, such as in a game. An adult could pretend to be a child and begin a conversation that seems harmless but could be leading to more dangerous situations. Point out that just because there are safety measures in place, it doesn’t mean they can be careless. Comparing Internet safety to our homes; just because the door is locked, doesn’t mean you don’t need to check to see who is on the other side.

Lastly, it’s important to note to your kids that once something is out on the Internet, it’s almost impossible to remove it completely. Therefore they need to be extra cautious about the images, words, and information that they put out on the Internet.

Take It From a Kid

Did you read our post about helping Hazel and Tillie, two local Girl Scouts who worked to create a website as part of their Silver Award project? These outstanding young ladies have created a page on their site dedicated to Internet safety for kids. You can read their recommendations here.

Speaking of Safety

Have you checked to make sure that your business website is secure from hackers? If you have questions about how to secure your website or any other site questions, we’re here to help. Click over to schedule your complimentary 30-minute consultation and we can talk through all of your questions.

We are thrilled to share with you something that has been in the works for quite a while….Hammersmith Support has launched in Nashville, Tennessee! This new location for Hammersmith Support is a huge homecoming for founder Heather Locke. Born and raised in Knoxville, and educated at the University of Tennessee, bringing a branch of her business to her home state is a big part of Heather’s dream for her business and her family. Read on to find out more about this exciting news!

Same Great Service in an Additional Location

Having relocated from Knoxville to Phoenix twenty years ago, Heather always dreamed of being back near her extended family someday. But after starting a family and a business in Arizona, getting back east seemed unreachable. However, with the success of Hammersmith Support, the opportunity to expand the business to her home state started to look like it could actually work. Heather had this to say about why Nashville felt like the ideal location for the expansion:

“There’s a mural in Nashville that says ‘I believe in Nashville.’ I took a picture of my daughter in front of it last summer and I thought, ‘Why not Nashville?’. I started putting the pieces in place to expand my business here so that we could spend more time near family and in the other state I love!”

Meet the Team

Having boots on the ground in Tennessee was a must. The Hammersmith Support team grew by two to now include the Nashville team: Kelly Foster and Kaylie Nordin. Kaylie is the owner of Only1 Marketing and is expertly handling the marketing and launch of Hammersmith Support. Kelly is the administrative assistant for Heather and skillfully manages the inner workings of the office, keeping things moving smoothly.

Schedule Your In-Person Meetings This Summer

We are thrilled to be able to offer in-person meetings in Nashville this summer! And as always, our 30-minute virtual complimentary consultations are always available too. Book your appointment! Learn more about all of the services Hammersmith Support offers. And lastly, if you are hungry for more posts, visit our blog page.