You have likely read our numerous posts about search engine optimization (SEO) and how vital it is for your website. Good SEO, organic SEO, and boosting SEO are all topics we’ve explored on the Hammersmith Support blog. Today, we’re excited to share with you another form of SEO: off-page SEO.
Let’s break down the two different types of SEO:
On-Page
This involves anything on a website, both what is visible to visitors and what is behind the scenes. On-page is anything that helps to improve your ranking on a search engine. These areas would include the following:
- Page Structure
- Internal links
- Alt text, captions, and image descriptions
- Blogs
- Metadata
Off-Page
The name is a dead giveaway. Off-page SEO is just that: any kind of digital content that exists outside of your website and that points back to, or markets, your business. This includes:
- Backlinks
- Directories
- Thought leader content such as trade shows and speaking engagements
- Social Media
Sound Interesting? Let’s Talk.
Hammersmith Support is always here for all things for your website. Schedule your complimentary 30-minute consultation, and let’s talk about what we can do for your website—and improve your SEO too.