You have likely read our numerous posts about search engine optimization (SEO) and how vital it is for your website. Good SEO, organic SEO, and boosting SEO are all topics we’ve explored on the Hammersmith Support blog. Today, we’re excited to share with you another form of SEO: off-page SEO. Hammersmith Support partners with Brandon Reidhaar of Branched Roots for clients to provide off-page SEO, with Hammersmith Support handling all on-page SEO. The result is a comprehensive web of optimization for the client.
Let’s break down the two different types of SEO:
This involves anything on a website, both what is visible to visitors and what is behind the scenes. On-page is anything that helps to improve your ranking on a search engine. These areas would include the following:
The name is a dead giveaway. Off-page SEO is just that: any kind of digital content that exists outside of your website and that points back to, or markets, your business. This includes:
- Thought leader content such as trade shows and speaking engagements
- Social Media
Branched Roots and Brandon Reidhaar
Brandon co-founded Branched Roots ten years ago. Over the years of success, Brandon became the owner of Branched Roots, based in Boise, Idaho, and has focused the business on providing clients with exceptional off-page SEO services. Branched Roots has seen its business grow by more than 50 percent since the onset of the pandemic, with no sign of slowing down.
Brandon explained off-page SEO as a wheel, where each spoke is a different form of content and includes what’s listed above. The wheel works best with multiple spokes, all with strong foundations. But the most important part of any client’s off-page SEO is knowing who their target customer is. Branched Roots utilizes a system to create a Consumer Persona. This persona is created out of a series of questions to identify exactly who the product is marketed to. The persona is detailed as a name, gender, age range, lifestyle, and likes and dislikes. This level of detail helps to create a targeted strategy of off-page content using the channels that appeal most to the Consumer Persona.
Sound Interesting? Let’s Talk.
Hammersmith Support is always here for all things for your website. And our extensive network allows us to recommend and partner with other great businesses to help meet all your business needs. Schedule your complimentary 30-minute consultation, and let’s talk about what we can do for your website—and your business too.