Last year Hammersmith Support launched our first ever giveaway, 3 months of maintenance for one lucky winner. And that winner was Erica Scott of Civilian Connections! Civilian Connections is a human resources company that works to connect businesses looking to hire with veteran talent.

Did you know that our maintenance packages include not only updates and lead testing, but also either 2 or 4 hours of content updates depending on the service package? After working with Civilian Connections to understand the what sorts of improvements they were looking for, we were able to put those content hours to good use by making additional changes to their site.

Updates + Security

In talking with the team at Civilian Connections, we were able to understand the issues they were having with their site. Our own evaluation showed some additional updates that needed to be made as well as upgrading the security of the site. This included platform as well as plugin updates. Each of the changes was not only important for the functionality of the site but also for usability and SEO.

Content

One of the things that Civilian Connections wanted to update was the overall site content. We were able to rework the home page content and design to make the company’s mission clearer to readers. While the messaging remained consistent and on-brand, we were able to make the wording and layout clearer and more concise to effectively convey that message. We also updated the social media buttons on each page, placing them prominently.

Upgrades

In addition to giving the overall site a good once-over, Hammersmith Support also advised adding some much-needed integrations. We tied Civilian Connections’ email sign-up to their Mailchimp account. So now when someone signs up with email, the email address is automatically loaded into their contacts, making email marketing that much easier. In addition, we added Google Analytics tracking to the site, which enables lead attribution and helps them decide where their marketing dollars will be used most effectively.

Before and After

Check out the site before and after! With some simple image changes (and all with full optimization!) as well as content clarifications, the site now functions better and is visually pleasing.

Civilian Connections website before

And after!

See it for yourself! Click on over Civilian Connections.

Hammersmith Support Can Help You Too!

Does reading this make you think that your site could use this kind of TLC too? Click over to our Calendly page to schedule your free 30-minute consultation and let’s talk.

And stay tuned! We are excited to make an announcement next week about our Giving Back program!

Our Hammersmith Support interview this week is with Allison Kierman of Kierman Law. Hammersmith Support created a dynamic, engaging and informative site for Kierman Law. It was important for information to be not only easily accessible but also user-friendly. In her professional practice, Allison strives to make the process of consulting with a lawyer unintimidating. Hammersmith Support was able to reflect that in the site design, yielding a functional and easy-to-navigate site.

We found Allison’s business and her “why” fascinating, and we’re excited to bring her interview to you!

Allison Kierman of Kierman Law, Photo by Blush Cactus Design Studio

Tell us a little about you.

I am an estate planning and probate attorney in North Scottsdale. I work with individuals and businesses to ensure their wills, trusts, powers of attorney, medical directives, and business plans are consistent with their wishes for their legacy after they have passed on.

I am a wife to Alan, who is also my business partner. I’m a mother to two elementary school-aged kids, Bond (10) and Felicity (8), and to two Labradoodles, Linus and Dodger.

Talk to us about your “why” and how that motivated you to start your business.

I grew up on a ranch and farm in West Texas with my grandparents. Our family saw many families needing to sell their farm to pay estate taxes once the family patriarch or matriarch passed on. That idea of giving up so much, after already losing someone special always resonated with me. Because I spent much of my youth with my grandparents, I knew I wanted to do something to help individuals and families like ours through life’s emergencies.

What is unique about your style and product offering?

I work with individuals to create estate plans that are right for them. I spend time getting to know my clients, their families, and their hopes and goals for their loved ones’ futures. I do not rush clients – my goal is always to be a good listener and guide. I never speak in legalese to clients. I always work to educate my clients that form documents that can be found online are often insufficient to meet the needs of individuals in the event of a medical emergency or when losing a loved one. Which is why it is so important to take time to plan with a professional so that each individual’s wishes are clear and able to be carried out.

What advice do you have for other entrepreneurs?

Be consistent. More importantly, strive to consistently do good work and help others – and work hard at that. Those are my keys to success!

Get in Touch

Visit https://kiermanlaw.com/

Facebook: facebook.com/kiermanlaw/

LinkedIn: linkedin.com/in/allisonkierman/

Phone: 480-719-7333

Looking for more interviews and information? Click over to the Hammersmith Support blog!

Thinking About Updating Your Site?

Good news, Small Business Owner! Hammersmith Support is running a contest through May 27th for your chance to win a 2 month Essential Web Maintenance Package. This includes site service for 2 months as well as 4 hours of development to get your site spruced up! Click over to our entry page to submit your information and see contest details.