women with auburn hair in a cream sweater in a light room soft smile and looking away from camera

We’re excited to share an interview with Nancy Lynn Miller of Posh Creative. She is a wildly talented photographer and the sole proprietor of Posh Creative. We were thrilled to partner with her on the redesign of Hammersmith Support’s website; Nancy was able to capture the human side of what is typically a faceless industry and we couldn’t be happier with the results.  Nancy’s calm yet extraordinary approach to photography is so appealing – we had to know more about her. We hope you enjoy her story as much as we have.

Tell me a little about you – Where did you grow up? What inspires you?

“I moved a lot growing up. I went to 9 different schools in my 12-year education span. I was always ‘the new kid’, which worked well with my natural sense of autonomy – I didn’t ever want to be boxed in. Which is funny because I like boxing myself in when it comes to my creativity because I enjoy breaking through those set boundaries. That is why I am so fulfilled by in-home lifestyle photography. I walk into a house, and that is what I have to work with. I get a surge of excitement when I’m getting the tour – I love finding and using a spot in the home that isn’t necessarily the most obvious.”

Why did you start Posh Creative?

“In January of 2007, I launched Posh Creative as a boutique graphic design and creative photography business. I added the ‘creative’ in front of photography because, although I loved doing headshots and taking photos for my design clients, I was not the most technically skilled photographer out there. I worked with a wedding photographer as a second shooter and learned a ton from her – including the fact that I didn’t really want to be a wedding photographer!  However, I soon discovered the shoots that felt less like work were the kind of client sessions that lit me up inside. I was already doing newborn sessions in-home, and I could so clearly envision how well it would work for families at any stage in their growth. Years later, I still love it.”

What is unique about your style and product offering?

“I think being a graphic designer, photographer, and a mom serves me well in all areas. I shoot to document the authentic beauty and connection in a family’s everyday life with the storytelling component and editing aesthetic of a magazine editorial. My sessions feel relaxed and easy. No forced poses or smiles. I want to document who the family is now, not how I’ve styled them up to be. I am freezing time and I ultimately believe I am shooting for the family they will be in 10 years. It can feel very intimate but to capture those varied, authentic expressions from a 4-year-old, telling his mom a story as he’s coloring at the kitchen table is priceless to me.”

What advice would you give other women business owners?

“Be you. Don’t compare yourself or your business to others. Seek guidance and get inspired by those who you resonate with – but take it all with a grain of salt. There is no right or wrong way to build your business and establish your brand. The truer you are to yourself and your work, the more ideal clients and customers you will attract. There is more than enough business to go around, and not everything is a good fit for you. It’s OK to say ‘no’ to projects and people that will drain you. This will leave you with the energy to take on the projects and people that lift you up. Know what YOUR personal and professional goals are, not what society conditions you to think you want to pursue.”

Any advice on being a single mom/business owner?

“Honestly, I’m still sorting it out! In some ways having my own business is a plus as a single parent. I have the flexibility to pick my kid up from school at 3 pm, be home with him when he’s sick. On the downside, it’s a challenge when work, childcare, and my own health all require my immediate attention. I’m actively working on establishing boundaries, though. My life mantra has always been, ‘less is more’. This philosophy helps keep our home life calm and manageable. And that is my definition of success.”

Visit Posh Creative at www.poshcreative.com

First, welcome!

We are excited to introduce the reimagined Hammersmith blog. Here, we’ll be diving into the specifics of our business, as well as bringing you our take on industry changes and trends. We’ll also share our mission of supporting our clients’ businesses through their online presence and our community through pro bono work, which is something so important to us.

Now, on to maintenance…

When it comes to small businesses creating their websites, rarely is site maintenance part of that thought process. And why would it be? Getting a site up and running is a huge undertaking and checking it off your ever-growing to do list is a major accomplishment.

But what happens when there is a platform update? A security issue? What if you forget to renew your domain name and the site goes down? Even worse – what if it’s your busy season and you’re left trying to juggle a solution AND run your business?

That’s where website maintenance is essential. It allows you to be confident that your online presence is in good hands and focus on what you do best: running your business. Hammersmith Support provides behind-the-scenes, comprehensive website maintenance that keeps your website running smoothly by performing regular site backups, security and malware protection scans, and site optimization. To help keep your site’s content current and relevant, we submit your site map to the Google Search Console and post content updates as you request them. Our maintenance packages keep your site in good shape. And if something unexpected does happen to your website, instead of panicking, you simply call in the experts who know you and your site, have a real-time back up ready, and are adept problem solvers.

You may use maintenance hours to keep your site’s content fresh and up-to-date. With Hammersmith Support, when you need changes made, you simply send an email to the team. No fussing with remembering how to do it yourself, or worse, making a mistake in the process. Hammersmith Support offers simplicity and peace of mind for your business’s online presence.

If you’re maintaining your own business site, what are your concerns? Functionality, security, SEO…all of the above?