One of the foundational aspects of Hammersmith Support is to give back to our community. In addition to serving with our time and treasure, we also strive to serve with our talent. Each year, Hammersmith Support selects a nonprofit and provides our maintenance services pro bono for the next year. During this time, we’re able to get their website updated not only on the “inside,” but we’re also able to make content changes and add infrastructure that benefits the users as well as the organization in so many ways.

We have enjoyed working with our current pro bono client, #LoveUp Foundation, and we are excited to begin the process of selecting a new nonprofit to work with!

What Our Client Will Receive

Our newest pro bono client will receive 1 year of Hammersmith Support maintenance. This includes:

  • Site backups and live staging copy maintained
  • Security scans and malware prevention
  • Site optimization
  • Full site test each month
  • Submission to Google Search Console
  • 2 hours of content updates monthly – update images, wording, service packages, about us pages, add or update donation forms, etc. This time can also be used to add additional features to your site!

Who Is Eligible?

While we always work to support our local businesses, this project is aimed at those doing the most for our community – nonprofit organizations. Any charitable organization that is an approved 501c3 and has an existing WordPress website is eligible! We know so many organizations have been negatively impacted by the pandemic, and we want to help you.

How to Apply

We’re excited to learn more about your organization! Click here to complete an application. We will be accepting applications through Sunday, March 28th. We will meet with finalists and select our new client the week of March 29th.

We’ve Got You Covered

Not a nonprofit, don’t worry! Our amazing maintenance packages are available to everyone any time. Connect with us via our Calendly link to book your free 30-minute consultation and let’s talk.

Last year Hammersmith Support launched our first ever giveaway, 3 months of maintenance for one lucky winner. And that winner was Erica Scott of Civilian Connections! Civilian Connections is a human resources company that works to connect businesses looking to hire with veteran talent.

Did you know that our maintenance packages include not only updates and lead testing, but also either 2 or 4 hours of content updates depending on the service package? After working with Civilian Connections to understand the what sorts of improvements they were looking for, we were able to put those content hours to good use by making additional changes to their site.

Updates + Security

In talking with the team at Civilian Connections, we were able to understand the issues they were having with their site. Our own evaluation showed some additional updates that needed to be made as well as upgrading the security of the site. This included platform as well as plugin updates. Each of the changes was not only important for the functionality of the site but also for usability and SEO.

Content

One of the things that Civilian Connections wanted to update was the overall site content. We were able to rework the home page content and design to make the company’s mission clearer to readers. While the messaging remained consistent and on-brand, we were able to make the wording and layout clearer and more concise to effectively convey that message. We also updated the social media buttons on each page, placing them prominently.

Upgrades

In addition to giving the overall site a good once-over, Hammersmith Support also advised adding some much-needed integrations. We tied Civilian Connections’ email sign-up to their Mailchimp account. So now when someone signs up with email, the email address is automatically loaded into their contacts, making email marketing that much easier. In addition, we added Google Analytics tracking to the site, which enables lead attribution and helps them decide where their marketing dollars will be used most effectively.

Before and After

Check out the site before and after! With some simple image changes (and all with full optimization!) as well as content clarifications, the site now functions better and is visually pleasing.

Civilian Connections website before

And after!

See it for yourself! Click on over Civilian Connections.

Hammersmith Support Can Help You Too!

Does reading this make you think that your site could use this kind of TLC too? Click over to our Calendly page to schedule your free 30-minute consultation and let’s talk.

And stay tuned! We are excited to make an announcement next week about our Giving Back program!

Have you ever had an idea or a need for your business and didn’t know where to start figuring out how to make it happen? Enter Kelly Lorenzen of KLM Consulting. As a full-scale business project manager, Kelly specializes in helping small businesses “wherever they need it.” Kelly’s goal is to give back the one thing her clients often need most – TIME. By improving existing practices through training and consulting, or designing entirely new practices in order to improve workflow, KLM Consulting really can do it all.

Collaboration Is Key

One of the ways in which Kelly has been so successful is by connecting with other small businesses. For her, bringing people together to foster and build community is one of the most important parts of her business. The primary way she does this is with Collaborative Connections, her live radio show that is converted to a podcast, then posted on her website and on podcast platforms, as well as YouTube and a blog post – so much fresh content from one show!

Each show focuses on various business topics and fostering collaboration between her clients and others in the community. The result? It’s 3 fold; it is a value add for Kelly’s clients, all guests get to highlight their business, and guests and listeners alike walk away with a tip and/or a new resource for their business.

If starting a podcast has been on your mind, we’ve got Kelly’s best advice on why you should get started and the best way to do it.

Technology

When it comes to actually creating a podcast, Kelly says not to let the technical side slow you down.

“Outsource what you don’t know / what is slowing you down. The value of the podcast is having it out there, not in learning how to produce it. Having a professional do the technical side will make the process much more smooth.

Kelly relies on Phoenix Business RadioX to host and produce her live radio show and podcast. They take care of everything – not only is it professional quality, but the final product includes all the bells and whistles so it’s fully optimized as well.

Best Advice

“Just do it! Jump right in and start. You can always change your strategy later. Don’t become paralyzed trying to figure out the best approach.”

Her other important tip is to leave your opinions at home. Listening to someone on a soapbox is only going to keep someone entertained for so long. Focus on creating a collaborative space with varying topics and opinions in order to keep your audience interested. In addition, be sure to provide value for your listeners with free tips, information, and good advice.

Listen In

Our very own Heather Locke of Hammersmith Support, along with several other small business owners, was featured on the Collaborative Connections Radio Show to discuss the importance of technology in this digitally-focused time. Listen here!

Let Hammersmith Support Help

Got questions about how you can add podcasts to your website? Thinking your site may need some additional work? We’re here to help! Book your free 30 minute consultation to talk through all your questions.

The WordPress dashboard provides a great snapshot of the overall health of your website. Located in the Site Health Status section, it highlights the behind-the-scenes aspects of your site that are vital to a smooth-running website. So what should you do if your dashboard looks like this?:

Insert horrifying scream!

Don’t worry, we’re here to help. Let’s break down exactly what you’re looking at and how to fix it.

Site Health

The overall health of your site is evaluated here. It evaluates inactive plugins, areas that need to be updated, security, and more. The area is a comprehensive look at what can and needs to be improved on the site.

Updates

Included as part of site health, there are various areas of your site that need to be updated, including PHP, the language your site is built upon. Some servers will run automatic updates to ensure the safety of the servers, but the result may be that WordPress and PHP are out of date or out of sync, rendering the site slow and possibly malfunctioning.

Plugins

These little bites of software can be used for various aspects of your website. Everything from contact forms and other forms, increasing speed, SEO, and more, plugins are vital to your website functioning correctly. If a plugin is not working properly, it may not be immediately noticeable. For example, a contact form may be displaying as it always has on the website, but the notifications may not be working. If you’re not paying attention, you may just assume that no one is reaching out to you via the form.

Other Things to Consider

Site and domain security are vital to your website’s functionality. Not only are they responsible for keeping it safe and accessible, but they also factor heavily in Google Ranking Factors. Not having a security certificate and or letting a domain expire could be disastrous if someone snaps up your domain name or your site is hacked.

In addition, if your site has never been updated, be sure to make a copy of your site prior to updating it. If a site is wildly out of date, pushing through too many updates can cause it to crash.

Good News! Hammersmith Support Can Help

If you’re realizing your site health is not so great, we can help with that. Our maintenance packages can help get your site up to date safely and quickly. Visit our calendly link to schedule a free 30 minute consultation.