We are thrilled to bring our readers an interview with Amanda Catarzi of Inkery Co. Amanda’s story is incredibly powerful and her experiences have been and still are a driving force for her work. Inkery Co. creates copy and provides social media training for small businesses. But it’s not just a job, it’s a passion. Amanda doesn’t just want to help her clients sell products. She is dedicated to helping her clients to find their own voice in their business, and their life too.

We found Amanda to be absolutely amazing – and we think you will too!

Tell Us a Little About You

Amanda Catarzi, Inkery Co.

I was raised in a cult and I am a survivor of sex trafficking, too. I am grateful that I was able to escape that situation and because of that, I dedicated 10+ years of my life to fighting sex trafficking. My work has led me to counseling the New Zealand Government, writing federal legislation, and even as far as going undercover to bust and break up trafficking rings.

Writing has always been an outlet for me – especially when I had no voice and no say in my daily life. I am grateful to have been able to take that love for writing and turn it into a successful business. I am a seasoned copywriter and I am passionate about giving others a resonating, impactful voice.

Talk to Us About Your “Why.” What Motivated You to Start Your Business?

I was burned out from social work but really enjoyed the writing I had done for the non-profits I worked for – I loved giving others a voice. It was a natural transition for me to continue writing and helping others with their messaging.

What Is Unique About Your Style and Product Offering?

My social work background gives me the ability to get to the root of who you are, what your brand is about, and find your authentic voice. I can peel back the layers of life and clean up your message, reviving it, allowing you to connect with your audience.

What Advice Do You Have for Other Entrepreneurs?

Know your worth and stick to your guns – limit who can speak into your life. Not all coaches and influencers are interested in your personal success.

Get In Touch

Visit Amanda’s site, Inkery Co at https://www.inkeryco.com/.

IG: @amandacat

Twitter: AmandaC.

LinkedIn: Inkery Co.

Hungry for More Inspiring Stories?

Head over to our blog page and read all about the amazing businesses we have been lucky enough to highlight.

We are excited to show you this client highlight for BW Concepts! It’s the perfect example of a small business that created its own website, and then came to Hammersmith Support when ready for something bigger and better. Beth Wand of BW Concepts specializes in creating organic digital content for her clients. Her services range from blog posts, to website content, biographies, and social media content creation and management – which is a lot to explain clearly and succinctly. We were able to accomplish this with the use of icons and visual breaks using color too.

Before

Beth built her previous site herself on WordPress.com (not to be confused with WordPress.org). At the time, her goal was to have a place to house links to her publications, contact information, and a contact form. The previous site was not only visually very simple, but it was also lacking in SEO. The entire site laid out more like a blog than a professional’s website.

After

We really love the look and feel of the site now. Not only is it visually pleasing, but the functionality has increased dramatically. Beth provided content updates as well as new photography, and the layout was updated to make BW Concepts services easy to understand. Calls to action, as well as an updated blog layout and services page, were added. The color scheme was updated to visually elevate the site, too.

BW Concepts is also now a Hammersmith Support maintenance client! Beth shared that while she knows she can do a lot of this on her own, it’s so nice to know that maintenance is now one less thing on her to do list.

We’re Here to Help Your Business Too

If you’re thinking it’s time to upgrade your current site, or if you are starting from scratch, we can help. Book a free 30-minute consultation through our Calendly link and let’s talk about your business website needs.

When it comes to building and maintaining your business website, there are lots of options out there! How do you know which platform is right for you and your business? We’ve got the breakdown on some of the differences between WordPress and Wix and who they might work best for. And we’ll tell you Hammersmith Support’s preferred platform and why!

WordPress

Pros:

  • Portable content – If you change hosting providers, you can move your site and its contents easily.
  • Open-source – Want to customize? The resources are there and getting more user-friendly with every release!
  • Built-in SEO – As Google changes its requirements, the built-in SEO settings in WordPress are adapted and updated by developers and users. If you’re looking to delve into your SEO and customize it, WordPress has options.
  • Scalable – Are you running a small business or a large, international company? WordPress works on any scale and grows as your company grows.
  • Custom Designs – Do you have a vision of how you’d like your site to look and function? With WordPress, the design and customization options are endless.
  • E-commerce – WordPress makes it easy to integrate and set up a store using WooCommerce, Shopify or other platforms.
  • Speed – WordPress sites, especially when maintained regularly, load faster, which improves Google Search rankings and user experience.
  • Support – WordPress has a vast international community of users who are available to help and support others.

Cons:

  • Somewhat more expensive than other platforms – The framework is free, but you may need to purchase licenses for themes or plugins or pay for development if you’d like more customization.
  • Requires users to be more tech-savvy – WordPress is easier to use if you’re more technical know-how.
  • Updates must be performed by the user – Regular maintenance is a must!

Takeaway:

WordPress should be your platform of choice if you need power and flexibility, and are comfortable with technology. A WordPress site is robust and has lots of options. More importantly, it grows and moves as your business grows. You own your site and are not limited by a proprietary platform.

Wix

Pros:

  • Inexpensive to start – Wix charges a minimal monthly fee for access to its platform and resources.
  • Easy to manipulate and change – Wix is a simple drag and drop design.
  • All-in-one – A standard site comes with hosting, SSL, domain or CDN – they’re all included in the basic package.
  • SEO – If you’re looking for basic SEO that you don’t need to tinker with, Wix has what you need.
  • Maintenance – Site updates are done automatically by Wix.

Cons:

  • Limited features – Templates are not customizable, so you are limited by the resources available.
  • Speed – Wix sites load more slowly than do WordPress sites and allow for less optimization.
  • Not scalable – If your business grows exponentially and you’d like to add functionality and customization to match your expanded needs, you may find Wix to be too limited.
  • Proprietary – Your data is not easily portable. If you decide to move to another host, you’ll have export your content in XML format and build your new site from scratch.
  • E-commerce – Wix’s options for building an online store are much more limited in terms of customization and integration with the most robust and commonly used platforms.

Takeaway:

If you have a small budget, are not very tech savvy, and don’t need a very robust site, Wix is a great place to start! Another way to think of the differences between the two is that a Wix site could sell a few items, while a WordPress site could launch an entire online store.

Hammersmith Support’s Preferred Platform

You guessed it, WordPress! The platform is scalable, customizable, portable, and if you’re looking to delve into your SEO, the bells and whistles just can’t be beaten. We also appreciate the large support community that WordPress has fostered and the open code format that allows us to build completely custom sites for our clients. Unsure of what you need for your site? We’re here to help! Book a free 30-minute consultation and let’s talk about what Hammersmith Support can do for you and your site.

It’s almost Arizona Gives Day! April 6th kicks off 24 hours of online giving to benefit local non-profits, brought you by Alliance of Arizona Nonprofits and Arizona Grantmakers Forum. AZ Gives.org brings local non-profits and their missions to one online location, making it easy for donors to find and connect with a non-profit that fits their passion. Since its inception in 2013, Arizona Gives Day has raised over $23 million dollars for local non-profits!

Arizona Gives Day is just 24 hours…is your website ready to handle a large influx of traffic? Here are a few things you can do to get ready to make sure every dollar makes it to your bottom line.

Check Your Security

When you type in your URL, does it begin with “https“? If not, your site is not secure. Update your SSL certificate to ensure that:

  • Your site is safe for visitors’ information
  • Visitors can actually make it to your site. Several search engines will block unsecured sites from being viewed
  • Your SEO is the best that it can be! Google Ranking Factors depend heavily on security

Update

Be sure that your site is completely updated. Look for platform as well as plugin updates – all of which are visible from your WordPress dashboard. Even a small, out-of-date section can cause headaches.

Check Hosting

Contact your hosting service to confirm that your site is able to take on a high amount of traffic. The average website takes 3 seconds to load and more than half of visitors will leave if it takes longer. Be sure that your hosting can handle increased traffic and still load quickly.

View on Mobile

Because more than half of internet users view sites on a mobile device, it’s essential that your site loads quickly, completely, and is easy to navigate from a mobile device. Check that all of the menus and contact forms are visible and easy to use and that your images are optimized for mobile.

Test

Check your contact forms to be sure that they are working. It’s as simple as going to your site and filling out the form to make sure that form notifications are getting to your inbox.

Hammersmith Support Can Help

It’s not too late! If you need help with your site, we can help. Visit our Calendly link to schedule a free 30-minute consultation and we can talk through your concerns.

Are You a Member of an Approved 501c3 Organization?

Hammersmith Support is currently accepting applications for our newest pro bono client!

Who Is Eligible?

While we always work to support our local businesses, this project is aimed at those doing the most for our community – nonprofit organizations. Any charitable organization that is an approved 501c3 and has an existing WordPress website is eligible! We know so many organizations have been negatively impacted by the pandemic, and we want to help you.

How to Apply

We’re excited to learn more about your organization! Click here to complete an application. We will be accepting applications through Sunday, March 28th. We will meet with finalists and select our new client the week of March 29th.