We absolutely love working with Jena and Blush Cactus. Jena’s vision for branding and marketing focuses on not only stunning visuals but also loads of other creative resources, as well as strategy planning for your business. Being like-minded women entrepreneurs, Hammersmith Support and Blush Cactus make the perfect team. We hope you enjoy learning about Jena and her company as much as we have.
Tell me a little about you – Where did you grow up? What inspires you?
I’m the owner and creative force behind Blush Cactus Boutique Design Studio. Like many people here in the greater Phoenix area, I’m a transplant. I grew up in a small town in South Dakota, went to college at the University of North Dakota in Grand Forks, and eventually settled here in AZ a little over 8 years ago.
As a business owner, I’ve learned the importance of personal development and it’s a big source of my inspiration and what keeps me going. I love listening to podcasts and reading books about business and self-development and I’m passionate about helping other creatives like myself navigate starting their own businesses or work it in supplementing their full time job with freelance. I love what I do, and I love helping others succeed doing what they love, too.
Why did you decide to start Blush Cactus?
I’ve been a graphic designer for over 12 years and a business owner for 5 of them. Originally my business started with my name on the door – Design by Jena. I know, so creative! But as my business has grown, I realized the need to scale my business and it isn’t just me doing all the work any more! I love being able to collaborate with other creatives to provide my clients with a variety of services I couldn’t do by myself, and also do it with the best of the best talent in their industries.
Soon we’ll be offering an online course that will help other creatives start their own businesses, coaching them how to get clients as well as the money they deserve. My hope and goal is to also create a community where creatives can find support and guidance from other people who are doing what they do. It can get lonely being a business owner and wearing all the hats, so having a community to lean into will help others feel like they’re not alone and have support. I’m super excited about that!
What is unique about your style and product offering?
I have a passion for making things beautiful and delivering an end result that the client didn’t even know they wanted or needed. Our team helps clients brand their businesses from the inside out, and create the all the supporting design assets to go along with it. A brand is so much more than a logo: it’s knowing who your customers are and how you want them to feel that makes a big difference. I care deeply about the success of my clients and operate by a set of values that is never compromised. It’s our secret sauce for creating loyal customers for life.
What advice would you give other women business owners?
Never stop learning! Find a mentor who you look up to – whether it’s books, influencers in your space, or even someone in-person who’s further along than you. Surround yourself with people who are doing big things and learn from them. Keep your eyes open for opportunity, but also learn the art of saying “no” when it’s appropriate. Take time to care for yourself and fill your own cup – as business owners we can get a little carried away working ALL the time (because we love it, duh!), but it’s just as important to take time off and regroup. Your creativity depends on it! Remember community over competition – it’s more important to be supportive than to try and compete to be the best. And remember that people will never forget the experience they had with your brand, so lead with that.
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