AI Services that turn website traffic into qualified leads—and automate the busywork behind the scenes.
If your website is generating interest but your team is stuck answering repeat questions, chasing follow-ups, and manually routing requests, it’s time for a smarter system.
Your website should be your best employee.
But for most growing teams, it creates more work instead of reducing it.
When response times slip, you lose opportunities and trust. And when your team is buried in busywork, high-value work slows down.
Two Ways We Help
We build done-for-you AI systems that start on your website and connect to the tools you already use.
Custom Chatbots
Turn more website visitors into qualified leads—without adding headcount.
A custom chatbot can: – Answer FAQs using approved content – Guide visitors to the right service and next step – Capture details and qualify inquiries – Route requests to the right team – Escalate to a human for pricing, emergencies, or complex issues.
Starting at $1,500
AI Process Automations
Add advanced AI automations to your website that automate the busywork so nothing slips through the cracks.
Automation Start Examples:
- Chat widget
- Request a Quote / Contact / Support forms
- Booking/scheduler submissions
- Client portal requests
- New blog posts or events added
Automation End Examples:
- CRMs
- Email draft or sent
- Slack notifications
- Google Sheets
How It Works
Discovery Call
We start by understanding your business, goals, and pain points. This helps us recommend the best AI solutions for your website.
Intake Questionnaire
You provide key details about your website, services, and workflows. This ensures the AI system aligns perfectly with your needs.
Build + Connect
We configure your custom chatbot and AI automations, integrating them with your forms, portal requests, scheduler, blog/event triggers, and other tools.
Launch to Staging
Your AI system goes live in a secure staging environment for review and testing. Most projects reach this stage in about two weeks.
Test, Refine, Go Live
We fine-tune responses, check routing, and ensure everything works smoothly before launching on your live website.
Why Hammersmith Support
We’re support-first and human-first.
- Brand-safe + human handoff
AI helps, people take over when it matters - Privacy/security-minded
clear guardrails and responsible handling - Works with WordPress + most platforms
Built-in Guardrails
Answers come from approved content/knowledge
Clear disclaimers where relevant (not legal/medical advice)
Escalation rules for pricing, emergencies, and complex requests
Conversation logs + review loop to improve over time
Ready to make your website work harder—without making your team work more?
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