Our client highlight this week is ProRhetoric.com. We were so excited to be a part of the rebuilding and rebranding of the website Vital Speeches of the Day to transform into Pro Rhetoric.

The focus of Pro Rhetoric has always been to publish the most important speeches in the world in order to “represent the best thoughts of the best minds on current national and international issues.” Their goal is to offer resources and commentary that appeal to speechwriters. Pro Rhetoric was eager to change the look and improve the overall functionality of their site, as well as offer more options and new resources for readers.

Rebranding

The Pro Rhetoric rebranding was centered around creating a more news-like and less archival feel. While they liked the overall layout of their pages, Pro Rhetoric sought to change the “mood” of the site. Hammersmith Support started with a new color scheme to convey an informative atmosphere. The colors were changed from pastels to a blue pallet with several shades and tones working together. The color blue is often interpreted as “trustworthy” by consumers.

Rebuilding

The original site was built using Drupal, but the client decided to move to WordPress to make the site easier to use on the back end as well as more customizable on the front end. Hammersmith Support added functionality to allow for online subscriptions and renewals, paying close attention to the security of the site. The site supports a variety of content including videos, uploads, event-specific information, a job board, and advertising.

With these various needs, creating a site that was not only functional but also well organized and easy to navigate was essential. In addition, the site needed to support separate content for visitors and paid subscribers.

Supporting

Pro Rhetoric updates their site daily, sometimes more than once a day, in order to provide the latest information to their subscribers and visitors. Hammersmith Support is currently working with Pro Rhetoric in relation to information updates, as well as supporting their site to maintain security, speed, and optimum functionality.

Check out the Pro Rhetoric finished product by clicking here: www.prorhetoric.com.

Our Hammersmith Support interview this week is with Allison Kierman of Kierman Law. Hammersmith Support created a dynamic, engaging and informative site for Kierman Law. It was important for information to be not only easily accessible but also user-friendly. In her professional practice, Allison strives to make the process of consulting with a lawyer unintimidating. Hammersmith Support was able to reflect that in the site design, yielding a functional and easy-to-navigate site.

We found Allison’s business and her “why” fascinating, and we’re excited to bring her interview to you!

Allison Kierman of Kierman Law, Photo by Blush Cactus Design Studio

Tell us a little about you.

I am an estate planning and probate attorney in North Scottsdale. I work with individuals and businesses to ensure their wills, trusts, powers of attorney, medical directives, and business plans are consistent with their wishes for their legacy after they have passed on.

I am a wife to Alan, who is also my business partner. I’m a mother to two elementary school-aged kids, Bond (10) and Felicity (8), and to two Labradoodles, Linus and Dodger.

Talk to us about your “why” and how that motivated you to start your business.

I grew up on a ranch and farm in West Texas with my grandparents. Our family saw many families needing to sell their farm to pay estate taxes once the family patriarch or matriarch passed on. That idea of giving up so much, after already losing someone special always resonated with me. Because I spent much of my youth with my grandparents, I knew I wanted to do something to help individuals and families like ours through life’s emergencies.

What is unique about your style and product offering?

I work with individuals to create estate plans that are right for them. I spend time getting to know my clients, their families, and their hopes and goals for their loved ones’ futures. I do not rush clients – my goal is always to be a good listener and guide. I never speak in legalese to clients. I always work to educate my clients that form documents that can be found online are often insufficient to meet the needs of individuals in the event of a medical emergency or when losing a loved one. Which is why it is so important to take time to plan with a professional so that each individual’s wishes are clear and able to be carried out.

What advice do you have for other entrepreneurs?

Be consistent. More importantly, strive to consistently do good work and help others – and work hard at that. Those are my keys to success!

Get in Touch

Visit https://kiermanlaw.com/

Facebook: facebook.com/kiermanlaw/

LinkedIn: linkedin.com/in/allisonkierman/

Phone: 480-719-7333

Looking for more interviews and information? Click over to the Hammersmith Support blog!

Thinking About Updating Your Site?

Good news, Small Business Owner! Hammersmith Support is running a contest through May 27th for your chance to win a 2 month Essential Web Maintenance Package. This includes site service for 2 months as well as 4 hours of development to get your site spruced up! Click over to our entry page to submit your information and see contest details.

For web designers, the word schema makes sense. But for the rest of the world, schema may be a mystery. So first, let’s define some terms; according to Search Engine Journal, in terms of search marketing, schema is code markup that you add to your site’s pages to help search engines create more detailed descriptions of your content or data. Put more simply, it’s language that search engines understand. And if your site is easier for a search engine to read and understand, it will be able to better index your site.

So! Now that we understand schema, let’s dig in to local schema and why it’s helpful for your business.

What Is Local Schema?

Local schema is schema code that is specific to your local business. It codes things such as the hours your business is open, currency accepted, department information and so on. When potential customers come to your website, they see the standard information. But with local schema, a search engine will see not only that information but the background code as well. The easier the code is to read, the higher ranking a search engine can give your site.

Why Is Local Schema Helpful?

Just like any form of SEO, making your site easier for search engines to understand, index, and return results to a searcher is paramount. We have blogged quite a bit about organic ways to boost your SEO. Being able to add coded information to boost your SEO is just another tool to improve your site’s Google ranking.

In addition, improving the indexing of your site by search engines can improve the click rate to your website. And local schema, just like other types of organic SEO, is free. Unlike paid advertising, your website will be indexed faster and more easily, resulting in a higher search ranking.

Where to Go for Resources

While schema is purely code, there are several websites that can help you generate the correct local schema. Moreover, you can find helpful resources for testing your code:

Generate schema: https://technicalseo.com/tools/schema-markup-generator/

Test your results: https://search.google.com/test/rich-results

We Can Help

While Hammersmith Support is great at building websites, we’re also amazing at maintaining them! Contact us to talk through how we can help you and your site, including adding local schema to help clients find your business.

When consumers are looking for a product or service, they will likely have a variety of businesses to choose from. Large companies, small ones, and some middle-sized as well. According to a recent survey, when it comes to choosing who they are going to buy from, 91% of respondents indicated that they prefer small businesses when convenient, while 74% actively search for opportunities to support small and medium businesses even when it is not convenient. Why is that? Many like to support smaller businesses, hoping that it will also support their community. But there are some other distinct advantages that small businesses have over larger ones:

Quick Reflexes

When there are fewer people in a business to train, consult with, etc., companies are able to move faster. The COVID-19 pandemic is the ultimate example. Larger companies were still scratching their heads as to how they should work to accommodate their customers. Where small businesses, like many restaurants, were able to quickly adjust to take-out only options. They streamlined menus, utilized social media to send out details, hung banners announcing safe pick-up, and maneuvered their teams to safely make food and deliver it to customers.

Flexibility

When there’s no chain of command that needs to be involved with changes, actually making those changes for clients becomes so much faster and easier. A lack of hierarchy means that the person you’re talking to likely has the authority to make a decision, and can make it quickly. If a client needs a different service model, there’s no “checking with the manager.” Instead, the change can be made quickly and easily to accommodate the client’s needs.

Connections

Is there anything as frustrating as calling a company, knowing who you need to talk to, only to get placed on hold or sent straight to voicemail? Of course everyone can’t be available every moment of the day, but there is certainly something to be said for having a direct connection to the company you do business with. Knowing that your phone call or your email will be answered and by whom makes a big difference to customers.

In addition, having a consistent relationship with clients means that you’re likely to have a slightly more personal interaction. When a business knows their customer’s children’s names, their spouse, or important events happening in their lives, their customers feel appreciated and comfortable – two aspects of a business transaction that can only be done with genuine customer service.

Innovation

So often in a small business, the owner wasn’t trained to be in their position; they created that position, that business. This level of innovation is so appealing to customers because they know that when they have a problem, this company is going to know how to help them solve the issue.

We’re Small, Too

We know so much of this to be true because we’re a small business, too. We certainly enjoy working with our large-scale company clients, but our small business clients and our nonprofit clients are extra special to us.

Thinking about making some changes to your website? Or do you need some advice about where to start, or what changes you should consider for your website? Need a little help keeping up with your website information? We’re here to help – reach out and let us know what we can do for you and your business.