Do you know that feeling when you need something new? Whether it’s new shoes, a great haircut, or a next-generation computer – you’re just craving something fresh in your routine? Well, that’s how we’ve been feeling about our website. We just needed something new. And so to kick off 2021, we are launching the new and improved Hammersmith Support website! We’re excited to show and tell you about what we’ve done and also to give you some food for thought when it comes to your site.

Design

While maintaining our current branding, we did want to shake up the design of the site. Heather had some new images taken by Karianne Mundstedt and the goal was to capture the very relatable “work from home” style that we’ve all been living in this past year. We also updated the layout and changed icons to improve our product description for potential clients.

Services

We have honed our services over the last year to more accurately serve our clients’ needs. Because of that, we wanted to present more detail on the site around the services we provide. In addition, we added more calls to action, making it easier to get in touch and start the design process. We added more details throughout the site as well that will make it easier for our clients to understand our process.

Click over to see all our changes here!

Food for Thought

If all this talk has you thinking about your website and what improvements or refreshing it may need, we’ve got some ideas for you. Here are a few areas that can be the focus of a site refresh – many of which have far-reaching benefits beyond aesthetics!

  • New Images: updating images and completing all of the descriptive information like alt text is great for the site’s SEO.
  • Adding a Blog: another great SEO win, but blogs are also great value adds for clients and potential clients as well.
  • Content Updates: have your services, “about us” information, and or product offerings changed? Even if they haven’t, it’s worth reviewing the content to see if you can add information, or even delete or edit the content for more concise information.
  • Start a Podcast: much like a blog, a podcast drives great SEO and is beneficial for clients as well.
  • Behind the Curtain: Ensuring that your site is up to date, including plugins, will keep your site rolling smoothly.

We’re Here to Help

At Hammersmith Support, websites are our specialty. We can help with that new year’s business resolution by getting your site on a monthly maintenance package that can include any of the updates we suggested above! Click over to our Calendly page to schedule your free 30-minute consultation and let us know how we can help you.

Hammersmith Support is honored and excited to announce that we are now a member of the Tempe Chamber of Commerce! Our membership was kicked off with a virtual Ribbon Cutting ceremony where Hammersmith Support was welcomed by attending members and Ambassadors.

Rooted in Arizona History

Founded in 1908 – four years before Arizona became a state – the Tempe Chamber of Commerce’s mission has been to foster community and the economy in the city of Tempe to sustain the quality of life for the residents of the city. With more than 650 businesses representing nearly 70,000 employees, TCC is committed to advocating, connecting, and promoting the businesses of Tempe.

Hammersmith Support’s Role

Hammersmith Support’s owner and founder, Heather Locke, gave a brief introduction of the company, our core values, some of the services we offer, and also explained why we love what we do. Heather answered some great questions from members about why we love WordPress and who our ideal clients might be. This was followed by a few kind words from Kelly Lorenzen of KLM Consulting and Marketing, who is also a member of the Tempe Chamber of Commerce. And finally, the official (virtual) ribbon was cut!

Goals and Ideals in Alignment

We have been hearing for years from friends and business associates about how wonderful the Tempe Chamber of Commerce is and now seemed like the best time to jump right in. Our team is looking forward to joining with old friends, meeting new acquaintances, and helping this organization in its efforts to positively impact the quality of life and robust economy of the city of Tempe. Hammersmith Support’s emphasis on giving back aligns perfectly with the Tempe Chamber of Commerce’s investment in advocacy and business development working in tandem.

Thank You and Join us!

We’d like to express our gratitude to Anne Gill, Sukki Jahnke, and Ayrianna Drayton for organizing and hosting the event and to Cox Business for sponsoring this great event! If you’d like more information about how Hammersmith Support can help you, please click over to our Calendly link to book a free 30-minute consultation. And for more information about the Tempe Chamber of Commerce, take a look at their site.

Estate planning is a very important process for everyone, especially small business owners. Creating a thoughtful business succession plan to accommodate all aspects of your business is vital, including and possibly most importantly the business’s digital footprint. For some businesses, their domain may be a very high-value asset of the business and if the domain is lost, it could be gone forever, or be very expensive to get back. Allison Kierman of Kierman Law is our guest blogger this week to explain what to do should you find yourself in the unfortunate position of trying to gain access to the digital side of a business.

How to Gain Access to Website Domains and Back End Accounts After an Owner’s Death

When it comes to administering a loved one’s estate, the big-ticket items generally take priority – the home, life insurance, and bank accounts. These assets are important, but estate administration also needs to include business and personal websites.

However, it can be complicated trying to figure out how to take over a deceased’s website. If you are trying to gain control to a loved one’s digital assets after their death, there are some important steps you will need to take.

First, in order to access to a website domain and back end account after its owner’s death, you must be the Estate Administrator (i.e., Personal Representative, Trustee, or Executor) or the next of kin of the deceased.

Second, gaining access may vary slightly depending on the domain and website host, but generally you will need to submit the following documentation to the domain registrar and/or website host:

  1. A completed Change Request Form (may vary depending on the host) with the Estate Administrator listed as the requestor.
  2. Legal documentation listing the name of the Estate Administrator, such as a Will, Trust, or Court Order.
  3. Death Certificate of the deceased.
  4. Photo identification for the Estate Administrator.

Third, if a business is listed as the registrant/account holder, you will also need to provide a copy of the business ID. Examples of acceptable government-issued business identification are:

  • A copy of a government-issued business license from a local, county, state or federal agency.
  • For U.S.-based businesses, your domain/website host may accept an IRS “Determination Letter.”  You may request a copy of this letter by contacting the IRS at 1-800-829-4933.

Many websites these days have financial implications, both in terms of the profit they make and sales they generate, as well as the ongoing costs of maintenance. Make sure you understand the value of your loved one’s website and take control of it.

Get In Touch

If you need help administering this portion of an estate, feel free to reach out to Allison Kierman, Kierman Law, PLC, www.kiermanlaw.com and contact information below:

Phone: 480-719-7333
Email: info@kiermanlaw.com

Happy new year! This year is bringing some exciting new trends in websites. From behind the scenes to landing pages, websites of 2021 will be visually and functionally different from those of the past. Here are the top 5 website design trends for 2021, and the 2 design standards that will continue to have a huge role.

Asymmetrical Design

The boxy, standard layout of websites will begin to give way to a more asymmetrical approach. Being balanced yet uneven in image and graphic weight makes pages visually interesting and provides new opportunities for conveying information.

Bold Color

Calm, quiet, and flat color is taking a back seat to bold and exciting palettes. Bright color combinations and everyday life views of products, verses stocky images, give new life to visual representation.

Depth and Parallax

Flat and uniform sites will begin to fade as sites with depth and movement come to the forefront. Sites will utilize the parallax effect – where the background moves at a slower rate than the foreground. Think of some of the 3D images you’ve seen posted on social media where the depth of the objects in the image seemingly changes as it is moved or scrolled. In addition, those bold colors will create additional depth through shading, resulting in a more dynamic visual representation without using additional colors. The bold color palette stays true and visually pleasing without appearing flat and lifeless.

Dynamic Questionnaires

Goodbye boring forms, hello exciting and dynamic questionnaires. As companies continue to work towards creating unique experiences for their customers, they will utilize lively and fun ways of collecting information in order to deliver a more personalized shopping experience. Think moving pages and objects, fun questions, exciting layouts, and easy navigation that will keep shoppers engaged and moving through the process.

Causes and Movements

We will begin to see a rise in websites dedicated to causes and movements in 2021. Most sites are backed by an organization, but as we see more social justice movements, environmental needs, and other important topics gain more attention, groups will begin to utilize websites in addition to social media to gain followers and spread information.

Accessibility

While accessibility is not a new trend, we will continue to see this important aspect of website design play a big role in 2021. The COVID-19 pandemic has forced everyone to utilize technology more than ever. As companies and organizations pivot to accommodate additional traffic and business, that strategy needs to include adapting design for differently-abled individuals. Interestingly, many of the visual design element trends for this year, such as bold colors and shading, pull double duty with accessibility. In addition to being beautiful and interesting, they are also very useful for the visually impaired.

Mobile First

For the same reasons that accessibility is still a strong element in web design this year, so is mobile-first design. As most of the world will continue to work remotely, socially distance, and shop online, creating a website that is mobile friendly is a must.

How Hammersmith Support Can Help

Thinking that maybe your website is ready for some updates with these exciting trends? Or are you wondering where to start with your site? Ready to finally get your site cleaned up with a monthly maintenance package? Hammersmith Support can help! Visit our Calendly page to schedule your free, 30-minute appointment to talk through all of your questions.