Jesse Csincsak Arizona Tree Trimming Hammersmith Support

We’re excited to bring you this client highlight about Arizona Tree Trimming and Removal! Our team enjoyed getting to know owner Jesse Csincsak and learning about his business and where his site needed improvement. Does his name sound familiar? If you’re a fan of The Bachelor, then you just might have been rooting for (or against!) Jesse and DeAnna on season 4.

These days, instead of chopping down his reality show competition, Jesse is cutting up new competitors – landscaping businesses. Jesse wanted to update Arizona Tree Trimming and Removal’s site to include better functionality around Google Maps and Google Reviews, which are a huge source of new business for him. In addition, we worked to update content and the overall look and feel of the site.

Content Updates

Arizona Tree Trimming provides A LOT of services! We worked to sort and organize the services provided, as well as update the content under each of the services. This was important for a few reasons. First, educating the customer is a key element to the services Jesse provides. “Trimming a tree” can mean a lot of different things to different people! Ensuring that his customers would know exactly what to expect from tree trimming services is important.

In addition to content updates throughout the site, a blog page was added. This is a great tool for further education around a variety of topics, including expanding on each type of service available. In addition, blog pages are great for building great SEO.

Color and Fonts

When it came to updating the colors and fonts, we simply modernized the overall feel of the site. While the main color is still green, we chose a brighter version. The fonts were updated to an edgier sans serif version and the layout was changed to highlight more images. The end result is a clean and crisp look, clear details throughout, and updated and interesting images as well.

Reviews and Badges

A huge source of business for Arizona Tree Trimming comes from referrals and reviews. In the website redesign, we added an updating scroll that brings in the most recent Google Reviews. Badges earned from referral companies like Home Advisor were highlighted as well to showcase honors and awards.

Google Maps

A lot of Arizona Tree Trimming’s business comes from Google searches, and more specifically, Google Maps. We were able to refer and also partner with an SEO specialist who focuses on Google Maps. The result was an increase in site traffic from Google Maps and improved SEO as well.

See the finished product!

We’re Here to Help

Even if you’re not a reality show star, we’re still here to help! Whether your site needs to be refreshed or completely rebuilt – or if your site is in need of some maintenance, Hammersmith Support can help. Schedule your complimentary 30-minute consultation and let’s talk about what your website might need.

Over the past few weeks, we’ve looked at not only what website analytics are but also how to get actionable analytics on your website through Google Analytics too. One of the big reasons that analytics are helpful is that they can highlight where there might be issues on your website, but they can also inform creating an effective marketing strategy for your business.

We’re excited this week to have an expert – Lyndsay Clements of Ellen Grace marketing – weigh in on the topic of how analytics can and should drive your marketing strategy. Lyndsay is sharing with us how she uses data to help her clients and how you can do it too.

Lyndsay Clements, Ellen Grace Marketing

Take a look at where your marketing is today. Are you getting the results you want? Is your hard work paying off the way you want it to?

If you are tired of spinning your wheels, continuing to do the same things simply will not work. You’ll need to take an inventory of your marketing, determining what is working, what you need to improve, and where to get the help you need. You can do this by looking at your data and analytics. The best marketers, whether it be social media professionals, blog writers, email marketers, or web developers, all use data to make smart decisions that drive leads and sales. The more you can see, the more you can do.

Step 1

First, you’ll need to decide what you are trying to achieve through your marketing. Ideally, you want your customers to perform a certain action once seeing your post or opening your email. Some common things business owners want their customers to do would be to:

  • make a purchase directly from their website
  • make a donation to a cause they support
  • sign up for their email list
  • read through their blog posts
  • make an appointment to meet in person
  • watch a video about their products or services
  • follow them on social media
  • attend an event that they are a part of

If you don’t know what you are trying to achieve, you won’t be able to set clear goals or allocate your marketing dollars in the ways that work best for your business.

Step 2

Once you have a clear idea of what you are trying to achieve, it will be time to set up your conversion goals in Google Analytics. Goals can be set up in one of three ways.

  • You can create your goals from a template
  • You can create custom goals
  • You can use smart goals

Template goals are broken down into 4 categories: Revenue, Acquisition, Inquiry, and Engagement. Goal templates are tailored to the industry of your business. If you haven’t selected an industry in your settings, you may not see any template goals available.

Custom goals allow you pull data regarding almost every aspect of interaction with your potential customers. Custom goals can be one of four types. There are destination goals, duration goals, event goals, and pages/screens per session goals.

Smart goals are set up to measure conversions using Google Ads Conversion Tracking or imported Analytics Ecommerce transactions. Your analytic must meet certain prerequisites before Smart Goals are available. If you have access to Smart Goals, they are a great way to optimize your Google ad performance.

Adding Value To Your Goals…

Other than smart goals, all goals allow you to add a monetary value. For non-monetary measurements, you can add values of your own.  For example, I use $5 for my email subscribers.

Step 3

Now it’s time to measure the channels of traffic that are hitting these goals the most. Your marketing channels are things such as paid, organic, email, direct, and social. You can even break it down to specific platforms such as Facebook, Instagram, etc.

Do the channels you spend the most time on equate to the results you’re seeing? If one channel is blowing the others out of the water, it would be a good idea for you to invest a bit more time there.

Before spending your time doing any more marketing, it’s a good idea to understand which channels are performing the best so you can focus on these as you continue to grow your business.

Get In Touch

Have more questions about utilizing analytical data to drive your marketing strategy? Get in touch with Lyndsay:

www.ellengracemarketing.com

@ellengracemarketing

You read that right – your website could be invisible to nearly half of the users you’re trying to attract. How could that be? If your site is not mobile optimized, vital sections of your site may not be visible to users. Potentially even worse, the information could be jumbled or may not be sized correctly for mobile devices. This can contribute to a higher bounce rate and loss of potential traffic. Don’t worry! There are solutions to ensure that your site is visible to everyone, no matter what kind of device they are using to access your site.

Mobile Optimization

Mobile first design means that a website is built from the mobile view first, then the desktop. This is an important concept because it means that the site will always be ready for mobile users. It’s estimated that 75% of the world’s Internet users will do so exclusively from a mobile device by 2025, according to CNBC. Building your site with that in mind is a pretty good idea.

Check and Recheck

One of the easiest ways to check to make sure your site is visible on a mobile device, is to simply go to your site from a mobile device! It seems silly, but many times business owners are accessing their site via desktop only, and never confirming how it looks from a mobile device.

In addition, some platforms require manual changes to a page for mobile viewing. For example, Wix does not automatically translate a page’s layout to a mobile version. Elements may be sorted differently, or may be too large to view on mobile. Be sure to not only check the mobile preview section, but also from an actual mobile device as well.

It’s Good for SEO, Too

Google began considering mobile first design as one of the ranking factors when evaluating a site. These factors play a key roll in search engine return pages – where your site ranks in a query. In addition, mobile optimization is considered to be part of website accessibility. In addition, mobile optimization is considered as part of website accessibility and it’s important that all users are able to access your website.

Hammersmith Support Can Help

Wondering if your site is mobile optimized? Or are you thinking it might need some help? Hammersmith Support has you covered. Schedule a complimentary 30-minute meeting and let’s talk through your questions and about how Hammersmith Support can help you and your business.

Last month we shared the importance of utilizing your website’s analytics. The measurement of traffic, bounce rates, mobile v desktop visitors, and duration of visits are just a few of the metrics that are tracked by analytical software. Understanding how, when, and why visitors are coming to your website can help shape your marketing strategy, site improvements, and more. So how exactly do you get this analytical information about your website? One of the easiest ways is to enroll in Google Analytics. This free app gives you a comprehensive analysis of your website traffic at any time! Ready to get started? Here’s how to sign up for Google Analytics according to their website:

Process Overview

  1. Get Organized: First, you’ll need a Google Account. If you have a Google email, you already have a Google Account. If you haven’t already, you may want to set up a free Google Business account and use these credentials for your business’ Google Analytics.
  2. Create a Property: Creating a property refers to setting up a code that will track traffic on your website. If you have more than one website you want to enroll, you would have a different property for each of them.
  3. Get a Tracking ID: After your property is created, follow the prompts to correctly identify your site. This includes industry type, time zone, data sharing settings, etc. After it’s complete, your property will be assigned a tracking ID for identification purposes.
  4. Add Your Tracking ID to Your Site: There are many ways to add the tracking ID to your site. A quick search for Google Analytics WordPress plugins results in numerous hits. Choose the one that best fits your needs.
  5. View Reporting: After your Tracking ID has been added to your site, you can begin collecting and reviewing data about how users engage with your site.

All Set Up. Now What?

Once your site is enrolled in Google Analytics and the app is tracking site traffic, reviewing the data will help you to identify any potential issues with your site (bounce rate), how visitors are finding your site (sources like Google, social media platforms, other websites), how they’re engaging with your site (which pages they click and for how long), and also which medium they use to view your site (mobile, desktop, etc.).

Hammersmith Support Can Help

If all of this sounds a bit overwhelming, or if this kind of work just isn’t in the time budget, Hammersmith Support has you covered! Our comprehensive maintenance packages include not only enrollment in Google Analytics but also Google Search Console too. In addition, our maintenance clients enjoy an easy-to-read report each month, along with a brief written summary from our team, including suggestions based on the analytics. Sound interesting? Visit our Calendly page and schedule a complimentary 30-minute consultation and let’s talk.

We are thrilled to have Robyn Patterson, founder of Mack Media Relations share with us how public relations can benefit your business. We got to know Robyn first through The W Source – Scottsdale/Arcadia, then as a Hammersmith Support client and had the privilege of building her latest website. We’ve also swapped places and enjoyed Robyn’s expertise in promoting Hammersmith Support. We know firsthand how impactful PR can be for a small business and we know you’ll enjoy learning about it too.

Tell Us About You and Mack Media Relations

“I started Mack Media Relations in 2016. Prior to launching my business, I had worked for a number of top agencies in Phoenix and Los Angeles where I represented and managed local and national brands in a bunch of different industries. This really gave me the experience I needed to go out on my own. I also worked in the media for a year, which gave me valuable experience from the other side of the fence.

Mack Media Relations is a boutique publicity firm with a decade of experience in brand awareness for startups, large corporations, and everything in between. I build and maintain relationships with the media to secure desirable television, magazine, newspaper, radio, and online coverage for local businesses. I believe in quality over quantity when it comes to earned media exposure and always being relevant! That is key to building a business. 

Having previously worked in the media, I provide great insight on both sides of the industry and an integrated approach to PR campaigns. My business is unique in that I do it all. I want to be the one pitching your brand to the media. I see it through and stand next to my clients when they are being interviewed. I live and breathe for my clients and they know it.

Over the past five years, I have had the opportunity to work with and represent some of the best local businesses in the Valley and I am beyond thankful for having these individuals believe in me to get the job done.

How Do You See PR and Marketing Working Together?

“Public relations falls under the marketing umbrella as a branding tool that elevates awareness and drives interest in your business. It is the most efficient way to boost your company’s visibility and image in the marketplace.

Unlike marketing and advertising, PR is all about persuasion. You are trying to convince an audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. And you’re doing this by working with trusted, not paid, sources.

Both are equally important when it comes to promoting you and your business. PR and marketing are similar in their actions and tactics, but their goals are quite different. The main goal of PR is to boost the reputation of your brand and generate media exposure. Focuses on brand awareness and it takes time. The main goal of marketing is to drive sales. Focuses on market trends and revenues, immediate ROI.

Using PR and marketing in tandem drives the best results. Someone connects with your brand as a result of your PR efforts and converts into a customer as a result of your marketing tactics.

How Can PR Benefit a Small Business and Its Marketing? How Does Mack Media Fill that Need?

“I always say you are hiring me to tell your story. PR is a great opportunity to try something new when it comes to getting the word out about your business. I’ve seen it drastically impact businesses of all sizes in ways that money can’t buy. That’s because the perception of PR far exceeds that of any paid media opportunity (advertising). PR is a powerful tool that helps give credibility to a small business without breaking the bank. At Mack Media Relations, we leverage our relationships to help businesses, big and small, get noticed, whether that’s an editorial feature, a podcast interview, working with influencers, or establishing partnerships and participating in community events. We like to work closely with our clients to make sure their marketing and business goals are met.

What’s the Best Advice You Have for a Business Contemplating Hiring a PR Company?

“Just do it! But make sure you are hiring the right person to tell your story. You want to trust them with your brand. Find someone who is authentic, creative, and doesn’t overpromise and underdeliver. I would also say that the best time to hire a PR person is when you are ready for everyone to really see your business. You obviously don’t want to draw attention to a brand if you are not ready for eyes on your website, social media, etc. PR can be an intimidating investment but it’s worth it. I promise!”

Get In Touch

Mack Media Relations

@mackmediarelations

480-269-0140

4500 S Lakeshore Drive
Suite 321
Tempe, Arizona 85282

Robyn@MackMediaRelations.com
Contact@MackMediaRelations.com