We are thrilled to have Robyn Patterson, founder of Mack Media Relations, share with us how public relations can benefit your business. We got to know Robyn first through The W Source – Scottsdale/Arcadia, then as a Hammersmith Support client and had the privilege of building her latest website. We’ve also swapped places and enjoyed Robyn’s expertise in promoting Hammersmith Support. We know firsthand how impactful PR can be for a small business and we know you’ll enjoy learning about it too.
Tell Us About You and Mack Media Relations
“I started Mack Media Relations in 2016. Prior to launching my business, I had worked for a number of top agencies in Phoenix and Los Angeles where I represented and managed local and national brands in a bunch of different industries. This really gave me the experience I needed to go out on my own. I also worked in the media for a year, which gave me valuable experience from the other side of the fence.
Mack Media Relations is a boutique publicity firm with a decade of experience in brand awareness for startups, large corporations, and everything in between. I build and maintain relationships with the media to secure desirable television, magazine, newspaper, radio, and online coverage for local businesses. I believe in quality over quantity when it comes to earned media exposure and always being relevant! That is key to building a business.
Having previously worked in the media, I provide great insight on both sides of the industry and an integrated approach to PR campaigns. My business is unique in that I do it all. I want to be the one pitching your brand to the media. I see it through and stand next to my clients when they are being interviewed. I live and breathe for my clients and they know it.
Over the past five years, I have had the opportunity to work with and represent some of the best local businesses in the Valley and I am beyond thankful for having these individuals believe in me to get the job done.“
How Do You See PR and Marketing Working Together?
“Public relations falls under the marketing umbrella as a branding tool that elevates awareness and drives interest in your business. It is the most efficient way to boost your company’s visibility and image in the marketplace.
Unlike marketing and advertising, PR is all about persuasion. You are trying to convince an audience to promote your idea, purchase your product, support your position, or recognize your accomplishments. And you’re doing this by working with trusted, not paid, sources.
Both are equally important when it comes to promoting you and your business. PR and marketing are similar in their actions and tactics, but their goals are quite different. The main goal of PR is to boost the reputation of your brand and generate media exposure. Focuses on brand awareness and it takes time. The main goal of marketing is to drive sales. Focuses on market trends and revenues, immediate ROI.
Using PR and marketing in tandem drives the best results. Someone connects with your brand as a result of your PR efforts and converts into a customer as a result of your marketing tactics.“
How Can PR Benefit a Small Business and Its Marketing? How Does Mack Media Fill that Need?
“I always say you are hiring me to tell your story. PR is a great opportunity to try something new when it comes to getting the word out about your business. I’ve seen it drastically impact businesses of all sizes in ways that money can’t buy. That’s because the perception of PR far exceeds that of any paid media opportunity (advertising). PR is a powerful tool that helps give credibility to a small business without breaking the bank. At Mack Media Relations, we leverage our relationships to help businesses, big and small, get noticed, whether that’s an editorial feature, a podcast interview, working with influencers, or establishing partnerships and participating in community events. We like to work closely with our clients to make sure their marketing and business goals are met.“
What’s the Best Advice You Have for a Business Contemplating Hiring a PR Company?
“Just do it! But make sure you are hiring the right person to tell your story. You want to trust them with your brand. Find someone who is authentic, creative, and doesn’t overpromise and underdeliver. I would also say that the best time to hire a PR person is when you are ready for everyone to really see your business. You obviously don’t want to draw attention to a brand if you are not ready for eyes on your website, social media, etc. PR can be an intimidating investment but it’s worth it. I promise!”
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4500 S Lakeshore Drive
Tempe, Arizona 85282