Lead Generation 101: Creating a Website Lead Magnet that Converts

Lead Generation 101: Creating a Website Lead Magnet that Converts

A lead magnet is a free resource that you offer in exchange for someone’s contact information, usually their email address. The purpose of a lead magnet is to capture contact information that you can use to market to them in the future, usually in the form of email campaigns. It should offer something valuable in exchange for contact information. Lead magnets often answer a question or provide a solution to a pain point your customers are experiencing. In return for the information provided, it offers an opportunity to share a little more about your company and how you could help.

Why Use a Lead Magnet?

  • To grow your email list
  • To position you as an expert in your field
  • To nurture your leads and build a relationship 

Examples of Lead Magnets:

  • A free guide, e-book, checklist related to your industry or niche
  • A coupon or discount code for your products or services
  • An educational video series or webinar
  • A free trial or sample of your product
  • A personalized assessment or quiz

Tips for Creating a Lead Magnet:

  1. Know your audience – Create a lead magnet that is relatable to your audience and provides a solution to their pain points, needs, and desires. 
  2. Offer something unique – Your lead magnet should be something that is unique and provides value. This could be a webinar, white paper, e-book, checklist, video series or a free trial
  3. Solve a specific problem: Choose a problem your audience is facing and create a lead magnet that provides a solution to that problem. 
  4. Keep it simple –  It should be easy to read, visually appealing, and straight to the point, avoid complex jargon or technical terms
  5. Use compelling language: The headline, subheadings, and bullet points should be attention-grabbing and persuasive. Use powerful words that trigger emotions and curiosity
  6. Use strong visuals – Visuals can help you communicate your message more effectively and make your lead magnet more engaging. 
  7. Include a strong call to action: The purpose of your lead magnet is to generate leads. Make sure you have a clear and compelling call to action that tells people what to do next and how to contact you for more information.
  8. Promote your lead magnet – Place it prominently on your website and share it on social media. Consider paid advertising if you want to reach a larger audience,
  9. Test and optimize: Monitor the performance of your lead magnet and test different headlines and formats to see what generates the largest response.

Check Out Our Lead Magnets

Hammersmith Support is pleased to offer our readers two valuable lead magnets:

Ready to Add a Lead Magnet to Your Website?

Are you ready to start capturing leads on your website? We can help get your lead magnet up and running on your website as part of our monthly website maintenance service. Schedule a complimentary consultation to discuss how we can help.