Hammersmith Support is the perfect web partner for your dental service organization. We have the experience, the breadth of services and we understand your unique needs, especially with managing multiple sites and your need for fast response times.
When it comes to building a great and effective website for a DSO, here are 7 of our top recommendations:
1. Create a professional & credible online presence.
A well-designed website is especially important for DSOs. Patients are more likely to trust and choose a DSO with a professional and informative website that’s mobile-friendly and works across all devices & browsers.
2. Optimize to attract new patients.
A well-optimized website will help DSOs rank higher in search engine results pages (SERPs), making it more likely that potential patients will find you. Also, a well-designed site can be used to promote your services and attract new patients through online marketing campaigns.
3. Engage with existing patients.
Use your website to keep in touch with existing patients providing them with valuable services & information, such as appointment scheduling, bill pay, patient education resources, and blog posts. This helps build patient loyalty and increase satisfaction.
4. Make it easy for patients to contact you.
Include your phone number, email address, and physical address on every page of your website. You may also want to include a contact form or live chat feature.
5. Use clear and concise language.
Your website should be easy to understand for everyone, including patients with limited English proficiency so avoid using jargon and technical terms.
6. Make your website accessible.
Accessibility means that your website should be accessible to people with disabilities. There are a number of things you can do to make your website more accessible, such as using alt text for images and providing transcripts for videos.
7. Update & maintain your website.
Your website is a living breathing representation of your business. Keep content, such as blog posts and patient testimonials, fresh, and make sure your plug-ins are up to date ensuring that your site stays secure and runs optimally.
Hammersmith Support has extensive experience managing dental service organization websites. Schedule a complimentary consultation and let’s discuss how we can help you grow and increase the value of your business.