We are thrilled to bring you another client highlight: Magnolia Acres! This stunning property in Columbia, Tennessee, is home to several different exciting ventures, including wedding and event venues, guest rooms and suites, and spectacular grounds that are the perfect backdrop for photoshoots. As the new owners have spent time renovating the stunning property, they discovered a need for a more sophisticated website and Hammersmith Support was happy to help!
Just outside of Nashville, Tennessee, Magnolia Acres is a historic estate of 10 acres of land. In addition to the stunning southern architecture of the main house, there is a modern barn event space, a heated saltwater pool, and multiple ceremony locations throughout the property. With an event capacity of up to 200 people, it’s an ideal setting for the most memorable events.
Website Design and Development
The goal of a new website for Magnolia Acres was to not only more accurately describe their offerings but also streamline inquiries. By providing great images that detail settings more dramatically, site visitors can get a better feel for each space and area. In addition, it was important to enhance all of the descriptions in order to paint a clear picture of what potential clients can expect of the venue.
Hammersmith Support partnered with Apple & Anchor to craft a beautiful visual brand for Magnolia Acres that then translated into their website design. Soft, warm, muted color palettes back elegant and scripted fonts that all pay homage to the southern charm of the property.
From the development side, the new website needed to not only be visually stunning but also needed to boast an infrastructure that supported the business. For Magnolia Acres, this meant that they needed a stronger inquiry process that would weed out unqualified requests for information and streamline the response process. This involved creating a more detailed and extensive Frequently Asked Questions section, Captcha verification, and more comprehensive information required in the form.
Learning more about businesses is one of our favorite parts of our job. If reading about what we’ve accomplished for Magnolia Acres has you thinking about a website refresh or redesign, we want to hear from you. We offer a complimentary 30-minute consultation to talk through your questions. Our team includes highly skilled developers, designers, and account service managers with locations in both Nashville and Phoenix. But what really makes us stand apart from our competition is that our team has the dynamics of a large-scale agency, but our clients enjoy customer service with a personal and accessible touch. So, let’s talk! And see how we can make your thoughts a reality.