Your Google Business Profile (GBP)… the digital welcome mat for your business!
It’s like your storefront window, but with fewer fingerprints and, hopefully, more star ratings. And if you’re not treating it like prime internet real estate, you may be leaving money on the table… and possibly directing customers to your competitor down the street.
Why Your Google Business Profile Matters
Your profile is often the first impression people get of your business—before they even hit your website.
- It shows up in Google Search and Maps.
- It helps boost local SEO.
- It gives customers essential info like hours, location, photos, and reviews.
- It’s free!
Step-by-Step: Setting Up Your Google Business Profile
1. Claim or Create Your Profile
- Go to Google Business Profile Manager and sign in.
- Search for your business. If it exists, claim it. If not, follow the prompts to create a new one.
2. Enter Core Business Info
- Business name
- Category (e.g., “Dental Lab,” “Coffee Shop,” “Llama Grooming Services”)
- Address or service area
- Phone number and website
- Hours of operation
3. Verify Your Business
- Google will mail you a postcard (yes, in 2025) with a verification code.
- Enter the code to confirm you’re the real deal.

Key Content to Highlight
These are the MVPs of your profile:

The Bottom Line…
Creating a Google Business Profile is just the beginning. Managing it well? That’s where the magic happens. With Hammersmith Support, you get a partner who understands local SEO, customer engagement, and how to keep your digital storefront shining.
📞 Ready to look like the local legend you are?
Contact Hammersmith Support and we’ll give your Google Business Profile the love it deserves.