At Hammersmith Support, we understand that exceptional design deserves an equally exceptional digital home. That principle guided our recent redesign of the CJS Lifestyle & Design website—an elevated, strategic project built to reflect the brand’s luxury aesthetic and expand its reach across multiple service lines.
CJS Lifestyle & Design’s owner, Carly Schroeder, knew Hammersmith Support was the right company for the job. “I am connected with Heather through the W Source International networking group, where I first learned about Hammersmith Support. Being able to witness her passion, expertise, and deep knowledge in the web development and maintenance space, I knew she would be the perfect fit to help elevate my website. It was time for a refresh, and I couldn’t be more thrilled with the final outcome – true style and class.”
A Website Designed for a High-End, Design-Savvy Audience
CJS Lifestyle & Design serves clients who appreciate refined, resort-style living and seek custom, low-maintenance spaces. Our goal was to ensure the new website aligned with that sophisticated audience from the first click.
We embraced a clean, neutral color palette with intentional pops of teal tones that communicate calm, curated luxury. Consistent image overlays and a striking full-width homepage visual create a cohesive, high-end look across the site.
Strategically Showcasing All Three Service Pillars
One of the client’s biggest goals was to balance their online presence across three distinct areas:
- Landscape Design
- Interior Design
- Home Organization & Renovations
The redesign elevates each pillar with equal prominence, allowing visitors to easily explore CJS Lifestyle & Design’s full suite of services. Clear navigation, dedicated service pages, and a refined site structure help ensure that no offering is overshadowed.
A Conversion Strategy Built for Qualified Leads
Luxury clients expect a seamless experience—and so does the CJS team.
To support high-quality lead generation, we implemented a prominent, streamlined “Schedule a Consultation” call-to-action across the site. Behind it sits a thoughtfully designed contact form requiring crucial qualifiers, including:
- Zip code
- Phone number
- Construction budget
- Design budget
This ensures the CJS team receives inquiries that are well-aligned with their scope of work and service level.
Messaging That Reflects Elevated Living
To capture the essence of the CJS Lifestyle & Design brand, we refined the site’s copy to resonate with aspirational, design-driven homeowners. Key messaging such as “Complete home transformations—inside and out” and “Your life. Designed with intention.” reinforces the company’s commitment to intentional, holistic living spaces.
A Robust Structure for Growth
The new website was built to support both storytelling and long-term content expansion. Core pages now include:
- Portfolio
- Blog (including category and single-post views)
- About Us
- Content Layout page for YouTube videos and media assets
This structure allows the client to continue building authority, showcasing recent projects, and supporting SEO growth through ongoing content.
A Collaborative Approach for a Smooth Launch
CJS Lifestyle & Design’s dedication to the process played a significant role in the project’s success. By providing high-quality images, original blog content, and a well-curated portfolio—along with aligning their social media presence for consistency—the client helped ensure a cohesive and impactful launch.
The result is a sophisticated, conversion-driven website that beautifully reflects the CJS Lifestyle & Design brand while supporting long-term growth across all service lines.
“The website truly captures what I want to bring to the table, both visually and emotionally. I am incredibly grateful to feel seen and understood throughout the creative process – the end result feels like an authentic extension of my brand. This was the easiest development process I’ve ever experienced. Everyone I worked with was incredibly kind, capable, and communicative, which made the entire creative process seamless, efficient, and genuinely enjoyable.” Said owner, Carley Schroeder.
We’re Excited to Support Your Website, Too
If your business needs a website that balances beautiful design with strategic performance, Hammersmith Support is here to help. Whether you need a full redesign or a few strategic improvements, our team will partner with you to create a site that reflects your brand and drives your business forward. Contact us today to schedule your complimentary 30-minute consultation or request a customized quote to get started.