When preparing for a major national event like the NCAA Women’s Final Four, a reliable, visitor-friendly website is essential. All of us at Hammersmith Support want to recognize the NCAA Final Four Host Committee and the Arizona Sports and Events Alliance for their dedication to creating a helpful online resource for fans, volunteers, partners, and visitors attending an event that draws more than 7 million viewers. Hammersmith Support built and maintains the Arizona Sports and Events Alliance website, and as the Alliance continues to grow its event portfolio, our team supports and maintains its many websites.
For the NCAA Women’s Final Four, the host committee needed a website that could launch early, build awareness, and serve as a reliable information hub leading up to the April 2026 event. Hammersmith Support delivered a new website build in April 2025, giving the committee a full year to promote the event, share updates, capture volunteer interest, grow newsletter signups, and provide key event information.
A Fast, Strategic Website Build
To meet the accelerated timeline, Hammersmith Support used a smart “clone and adapt” website development strategy, leveraging proven functionality originally created for the Men’s Final Four website. Approximately 95% of the new site’s pages and functionality were adapted from the men’s event site, allowing the team to move quickly while maintaining a polished, high-quality user experience.
This approach reduced development risk and allowed Hammersmith Support to focus on event-specific customization, including brand updates, homepage visuals, and engagement features designed for the Women’s Final Four audience.
Consistent, Visitor-Friendly Event Website Design
Brand consistency was a key priority. By maintaining a familiar site structure across NCAA event websites, the new Women’s Final Four website made it easier for fans, volunteers, partners, and community members to find the information they needed.
The homepage included desert-inspired visuals, a custom carousel, and a countdown timer to build excitement and reflect the host city experience. These features helped transform the site from a basic information hub into an engaging promotional tool.
Reliable Website Maintenance and Event Support
During the event weekend, Hammersmith Support provided active website monitoring, real-time updates, and uptime support. As traffic increased significantly, the team monitored server resources and remained available for last-minute client updates, including homepage changes and event information.
After the event, the website continues to provide value as a lead-capture and communications platform for volunteer interest, newsletter sign-ups, and future event engagement.
Website Development for Major Sports Events
The NCAA Women’s Final Four website build shows how strategic website development, SEO-focused structure, and reliable website maintenance can support major sports events before, during, and after event weekend. By combining proven functionality with targeted customization, Hammersmith Support helped deliver a high-performing, visitor-friendly website on an accelerated timeline.
Thinking about a new website or ongoing website support? Schedule a complimentary consultation with Hammersmith Support to discuss website design, development, maintenance, and SEO.