We are excited to show you this client highlight for BW Concepts! It’s the perfect example of a small business that created its own website, and then came to Hammersmith Support when ready for something bigger and better. Beth Wand of BW Concepts specializes in creating organic digital content for her clients. Her services range from blog posts, to website content, biographies, and social media content creation and management – which is a lot to explain clearly and succinctly. We were able to accomplish this with the use of icons and visual breaks using color too.

Before

Beth built her previous site herself on WordPress.com (not to be confused with WordPress.org). At the time, her goal was to have a place to house links to her publications, contact information, and a contact form. The previous site was not only visually very simple, but it was also lacking in SEO. The entire site laid out more like a blog than a professional’s website.

After

We really love the look and feel of the site now. Not only is it visually pleasing, but the functionality has increased dramatically. Beth provided content updates as well as new photography, and the layout was updated to make BW Concepts services easy to understand. Calls to action, as well as an updated blog layout and services page, were added. The color scheme was updated to visually elevate the site, too.

BW Concepts is also now a Hammersmith Support maintenance client! Beth shared that while she knows she can do a lot of this on her own, it’s so nice to know that maintenance is now one less thing on her to do list.

We’re Here to Help Your Business Too

If you’re thinking it’s time to upgrade your current site, or if you are starting from scratch, we can help. Book a free 30-minute consultation through our Calendly link and let’s talk about your business website needs.

This week, we are continuing to highlight local organizations that are doing great things for our community. Hammersmith Support is a member of Local First Arizona, a network for small businesses in Arizona. Local First Arizona is a nonprofit organization that works to create a community, a voice, and a network for small businesses. They offer resources, promotion, and also advocate for a strong and competitive local economy.

What Is Local First Arizona?

Founded in 2003 by Kimber Lanning, Local First Arizona’s goal was to create a community for small businesses. By creating this network for small businesses, owners were able to find resources, connect with other companies, find mentors, create collaborations, and more! The result is a vibrant, unique, local, small business economy that brings excitement and diversity to our state.

Our vision is an Arizona economy that is sustainable, resilient, and celebratory of diverse cultures.

Indie Week

Each year, Local First Arizona celebrates Indie Week where individuals and other small businesses are encouraged to purchase from or support a local business. Because 2020 has been quite a different year, Local First Arizona is hosting Indie Week the entire month of September! This year is even more fun because there is a prize associated with your patronage. Complete 5 calls to action in the card below and enter to win a gift card.

Why We are Involved

One of Hammersmith Support’s foundational beliefs is that we need to foster and give back to our community. We do that in several ways, including choosing a local nonprofit for whom we provide pro bono maintenance services. But we also believe that a rising tide lifts all ships and our support for other small businesses is vital to our community and our economy!

Hammersmith Support is Here to Help

While we work with businesses of all sizes, we understand the unique challenges that many small businesses face. Schedule your free consultation today and let’s talk through how we can help you and your business.

Our Hammersmith Support interview this week is with Allison Kierman of Kierman Law. Hammersmith Support created a dynamic, engaging and informative site for Kierman Law. It was important for information to be not only easily accessible but also user-friendly. In her professional practice, Allison strives to make the process of consulting with a lawyer unintimidating. Hammersmith Support was able to reflect that in the site design, yielding a functional and easy-to-navigate site.

We found Allison’s business and her “why” fascinating, and we’re excited to bring her interview to you!

Allison Kierman of Kierman Law, Photo by Blush Cactus Design Studio

Tell us a little about you.

I am an estate planning and probate attorney in North Scottsdale. I work with individuals and businesses to ensure their wills, trusts, powers of attorney, medical directives, and business plans are consistent with their wishes for their legacy after they have passed on.

I am a wife to Alan, who is also my business partner. I’m a mother to two elementary school-aged kids, Bond (10) and Felicity (8), and to two Labradoodles, Linus and Dodger.

Talk to us about your “why” and how that motivated you to start your business.

I grew up on a ranch and farm in West Texas with my grandparents. Our family saw many families needing to sell their farm to pay estate taxes once the family patriarch or matriarch passed on. That idea of giving up so much, after already losing someone special always resonated with me. Because I spent much of my youth with my grandparents, I knew I wanted to do something to help individuals and families like ours through life’s emergencies.

What is unique about your style and product offering?

I work with individuals to create estate plans that are right for them. I spend time getting to know my clients, their families, and their hopes and goals for their loved ones’ futures. I do not rush clients – my goal is always to be a good listener and guide. I never speak in legalese to clients. I always work to educate my clients that form documents that can be found online are often insufficient to meet the needs of individuals in the event of a medical emergency or when losing a loved one. Which is why it is so important to take time to plan with a professional so that each individual’s wishes are clear and able to be carried out.

What advice do you have for other entrepreneurs?

Be consistent. More importantly, strive to consistently do good work and help others – and work hard at that. Those are my keys to success!

Get in Touch

Visit https://kiermanlaw.com/

Facebook: facebook.com/kiermanlaw/

LinkedIn: linkedin.com/in/allisonkierman/

Phone: 480-719-7333

Looking for more interviews and information? Click over to the Hammersmith Support blog!

Thinking About Updating Your Site?

Good news, Small Business Owner! Hammersmith Support is running a contest through May 27th for your chance to win a 2 month Essential Web Maintenance Package. This includes site service for 2 months as well as 4 hours of development to get your site spruced up! Click over to our entry page to submit your information and see contest details.

This is a topic that has plagued all small business owners at one time or another; how do I use social media for my business? Which platform? What’s appropriate? We sat down with Ashley Richards of E Squared Marketing to get the scoop on business and social media.

How Do I Decide Which Social Media Platforms to Use for My Business?

This is a question we get often and it all depends on your business and where your ideal audience is. However, we always recommend you have a presence and business page on the most popular and active social media platforms which include Facebook, Twitter, and Instagram. The other social media platforms like LinkedIn, TikTok, and Pinterest will be variables depending on your end goal and campaigns you are trying to promote to evaluate if it makes sense to use them. A bonus tip for you – if you have a social media profile on specific platforms, be sure to keep it active and relevant. No one wants to see that your last post was from November 2016.

Facebook and Instagram Stories…Do We Really Need Them for Our Business?

Stories are a large component of these platforms, and we highly recommend using them often. A few tips for stories: Every post you add to your feed, you should add to stories to let your audience know you have a new post. Use gifs, stickers, polling, and fun hashtags to liven it up. If you have content that is not grid-worthy, stories are also another great place to showcase it. Behind the scenes, sneak peaks, consumer polling, and tagging other business partners and clients is a great way to use this feature as well. It helps keep the ‘social’ in social media, driving more attention and engagement to your pages.

So Should We Use the Same #’s for Stories as for Our Static Posts?

No, we always recommend adding 1, maybe 2 relevant hashtags to your story that go well with the image/video you are posting, but we always recommend using the tagging feature over anything else. This allows your brand to tag another brand/individual and the ease of sharing is incredible, giving you more exposure from that original story.

Do I Need to Separate My Personal Page From My Business Page?

Personal Vs Business Pages very much depend on your business and the model you are after. Current trends on social media are all about personal, raw, and authentic, so letting a little personal slide into your business is never a bad thing. A Happy Holidays from your family is a great example, where it is still business driven but has that personal side as well. All pages should be set up as a business, so you can take advantage of all the tools available to you on social media that are available with that type of page.

LinkedIn: Publish an Article or Link to a Blog on My Website?

One tip we give to our clients is to think—what if your social media page went away? What if that platform you rely on for business suddenly shut down? It is a scary way to think, however it helps our clients realize to never put your eggs all in one basket. Our goal is to get followers on all of your platforms and your web page to gain more brand recognition and trust in you as a business. With that said, we recommend sharing a link with a teaser in the caption to encourage followers to click to read more.

Does TikTok Have a Place in Business Marketing?

It can, but it really depends on that target audience again. As of January 2020, 60% of TikTok users are between ages 13 and 24, and 60% are women. Advertising is fairly new on this ever-growing platform, so they recommend adding content and staying extremely active to gain an organic following before investing money for ads. They did roll out a TikTok Creator Marketplace that is great for connecting with influencers on the platform to start a discussion about developing a campaign together. This will cost you and that price varies from person to person, but it’s a great way to expand your reach on the platform if you want to utilize it for business.

Is Twitter Dead?

No Way! Just a relevant platform for certain industries to capitalize on. Business types that generally do well on Twitter include politics, sports, and entertainment (including celebrities). It is a great conversation platform where you can jump in, make recommendations, sprinkle some humor, and also drop facts and tips. Most of our clients use the platform to share content but are utilizing ad dollars on other platforms since they don’t fall into the categories above.

Any Tips on How to Increase Organic Reach?

As the algorithms change on all platforms, so does the opportunity to reach your audience organically. There are several factors and things we recommend to increase your organic reach. Some of our favorites are:

  1. Post Consistently & Authentically – share content and tips, don’t just try to sell.
  2. Ask Questions/Utilize Polling – use the feature on your page to engage your audience to get involved.
  3. Tag Friends & Businesses – Tagging businesses and individuals helps get your post found and increases your engagement even more if that friend or business shares your post. Keeping that “social” in social media.”

About Ashley and E Squared Marketing

Ashley Richards

We’re a dedicated team of marketing professionals who take your business’ goals and knock them out of the park. We bring a personal touch to everything we do – And we’re just as committed to having fun as we are to flawlessly executing results-driven marketing strategy.

In 2017, Ashley launched E Squared Marketing to provide creative digital solutions and heightened value to small to medium-sized businesses. Whatever your needs, Ashley provides a fresh perspective and creative yet pragmatic leadership to lead your business to success. Ashley is a graduate of the University of Phoenix and when she’s not working, you can find this Arizona native enjoying hikes with her husband of 7 years, Brandon, and their two adorable children, Ellie and Eli.

Website: www.esquaredmarketing.com

Instagram: @esquaredmarketing

Facebook: E Squared Marketing

Want to read more interviews from women in business? Click over to our blog for industry topics and insights.

If you are a parent. If you are friends with parents. Then you need to read this interview! We’re excited to introduce you to our Hammersmith Support client, Marni Steinberg of iGen Parenting.  Marni founded this speaker series to not only educate parents but also to start a conversation between parents and their kids about the important topics facing today’s youth.  We hope you enjoy reading about Marni and iGen Parenting as much as we have enjoyed working with her!

Tell us a little about you

As a University of Arizona graduate, my college experience is a big part of my life. Even today, I am still close with my group of friends from that time. After college I moved to New York City to start my career in advertising. As hard as it was to move across country with no job, money or friends, I am proud of myself for doing it and my experience was priceless. I moved back west through Colorado and then returned home to Arizona. Professionally, I have over 25 years of experience in project management and client services, including senior positions in advertising, marketing, public relations, sponsorships, fundraising and event execution. Personally, I enjoy spending time with family and friends, going to the movies, eating out, hiking and exercising. The majority of my free time is now filled with my daughter’s activities and social life and I am trying to enjoy every moment of it as she really is growing up fast.

What is iGen Parenting?

I decided to start iGen Parenting because I was hearing so much about the issues and concerns my friends were experiencing with their older kids. My daughter is currently in Second Grade but, time and time I again I have said “I can see the future” through what I am hearing as friends navigate tween and teen life. I want a resource in place to provide topical information and I believe that iGen Parenting can be that resource for parents. They always say there is no manual or handbook for being a parent and every kid is different. I believe that but I also think that information from experts can help guide you. iGen Parenting will bring those experts together for you in its monthly sessions and break down some of the important topics you need to know about.

What is unique about your style and product offering?

The idea of iGen Parenting it is not only to provide speakers who are experts in their field who bring information directly to parents but also to build up the community by enabling parents to share with each other as they tackle everyday situations with their kids.

As a parent myself, I believe the iGen Parenting series will inform parents by providing them with expert advice and information about a host of important topics like drugs, bullying, cyber-safety, tolerance and emotional wellness.

What advice do you have for other entrepreneurs?

If you see a need for a service, fill it! Let your passion be your fuel.

Want to learn more about iGen Parenting? Click on their contact information below! Their upcoming speakers series schedule is below as well:

info@igenparenting.com

Facebook

www.igenparenting.com

Tuesday, August 20 – How to Reach, Teach and Support Today’s Kids

Tuesday, September 17 – Drugs in Middle School

Tuesday, October 15 – Raising Good Digital Citizens While Keeping Them Safe Online

Tuesday, November 19 – Keeping the Conversation Going with Your Tween

Tuesday, January 14 – Your Tween’s Mood: When Is It More Than ‘Just a Phase’?

Tuesday, February 11 – Suicide Warning Signs

Tuesday, March 24 – No Place for Hate in the Schools (ADL Hate Crime Initiative)

Tuesday, April 21 – Arizona Laws and Your Tween: What You Don’t Know

Want to read more about women in business? Click on over to our blog page to find more!