When it comes to redesigning a website, one of the hesitations we hear from clients is that they don’t want to lose their long-term site SEO. Good news. At Hammersmith Support, we can redesign your site without losing your existing SEO. Here’s how we do it:
The Hammersmith Support redesign process begins on a staged site. This duplicated site is where all the work takes place and makes it possible for your existing site to stay up and running during the design process. It’s business as usual for your customers and when the new site is complete, it’s simply launched with the established URL.
Once the site is staged, we perform a full assessment of the site’s analytics. We evaluate each page’s performance and ensure that the highest performing pages’ URLs don’t change. This means that any links back to these pages will always be available, no matter how old they are.
For any pages where the URL does need to change, a 303 redirect is issued. This allows any old links that may be out on the Internet to be redirected to the new version of the page. The redirect is invisible to the user and keeps long-standing SEO intact.
By keeping page content the same while working around the information, we’re sure to keep the existing SEO as well. While the rest of the page is redesigned, leaving long-standing keywords on the page is good for maintaining SEO.
Redesign or Refresh
It’s important to remember that not every website needs to be redesigned. Many times a site can be refreshed with new images, logos, color schemes, layouts, and content can be updated to give your site a fresh look without disturbing existing SEO. However, if your site is built on out-of-date infrastructure or isn’t meeting your business needs, it’s likely time to redesign the site.
We would love to answer your questions about your business website and talk through any challenges and possible solutions too. Schedule your complimentary 30-minute consultation and let’s talk through your questions.