Valentine’s Day isn’t just for your sweetheart! Your website needs some love too this holiday and we’ve got just what the love doctor ordered:
Freshen Up Your Content
Have you looked at your website’s copyright date lately? Is it recent or old (very very old)? If it’s been a while since you updated or added to the content on your site, the time to do it is now. Not only is fresh content vital for your SEO (hello Google Ranking Factors) but customers and potential clients notice it, too. Would you want to do business with a company that never updates their information?
When was the last time your website was updated? Have you been ignoring your platform’s notifications that an update is available? Stop! Get that update running asap. Updates can be extensive or simple, it all depends on what it’s trying to fix. Oftentimes an update is patching a security hole. Even if your site isn’t taking credit card information, protecting your leads’ information is just as vital. After your update is complete, be sure to check that your lead / sign up forms are working, just to make sure you don’t miss out on any information.
Be Mobile Optimized
Do you visit your website from your laptop or your mobile device? If you’re constantly working from your computer, pull up your site on your mobile device instead. Does it show up correctly? Are all the buttons visible / available? With just over half of Internet users out there doing so from their mobile device, you might be leaving money on the table – or more like customers in the cold – if your site isn’t mobile optimized.
Check for SEO
Are you utilizing all of the available ways to organically boost your SEO? If not, now is the perfect time to start. In addition to fresh content, update or add images to your site. Make sure that all of the “behind the curtain” information is completed like alt text, caption, description and title. Add an SEO plugin like Yoast SEO to ensure that the meta data and keywords on your posts are as good as they can be.
Need a Little Help?
If this list feels a little overwhelming, reach out to Hammersmith Support. Our monthly maintenance packages can help with all of the above and more! Which means we take care of your website, and you get to do what you do best, run your business.