Project Spotlight: Sandbox Development

At Hammersmith Support, we offer a wide range of website-focused services. We love when we get to build a brand for a client – from logo, to website, to site maintenance. We take great pride in creating a finished product that perfectly represents who our clients are to prospective and current clients alike.

This project spotlight focuses on Sandbox Development. As with any client, conveying information through their website is vital, but how that information is displayed and presented is the secret sauce. Here are the aspects we worked on for their site, along with the how and why of the final result.

Branding

Our goal was to create a logo for Sandbox Development that lends itself to their industry, but not in a traditional way. For this, we stayed away from colors of dirt so not to be cliché. Instead, we used warm tones that are reminiscent of the southwest (where Sandbox is headquartered) yet are still in earthy tones. We landed on orange-red, reds, and grays.

In addition, because the company name is playful, we wanted the overall sound of the brand to be friendly and approachable yet still convey professionalism and trustworthiness. We opted for more bullet points for details with comprehensive, yet easy-to-read descriptions.

Site Logistics

We are always working to create responsive websites that are accessible as well. That said, we made sure to create a logo that took all of these facets into account, especially considering Sandbox Development’s long name. We worked to create a more compact square logo that would display well when viewed on any device.

In keeping with our “friendly yet trustworthy” brand, we opted to keep the content short, sweet, and to the point. While there are a lot of details, they are presented in a way that is easy to read and understand.

Added Details

As with a lot of our clients, we can create a beautiful website full of functionality, but if the site lacks images or the images are poor quality, then the rest of the site will be overlooked. We worked with Flying Robot photography to get drone images of Sandbox Development’s projects. Flying Robot was able to provide us with images that are uniform in scale and perspective – not to mention super cool! This is so important as the consistency of the images on the site speaks volumes about the overall look and feel of the site.

Are you ready to get your website out of your head and onto the Internet? Or do you have a site that is need of a little TLC? Drop us a note and let’s get started.