3 Reasons Website Accessibility Is Crucial for Your Business

In 2020, Hammersmith Support will be working to get all of our maintenance clients accessibility certified using the Web Content Accessibility Guidelines standards. Why is it so important for your website to be accessible to everyone? The main reasons are because it’s good practice and makes good business sense. Ensuring your site is always up, running, and ready for any potential client is a must! There are several other reasons (and one perk!) for having your website accessibility certified. Read on to find out more.

Good Business Practice

Differently-abled people account for nearly 15% of all those using the Internet. So if you had 1,000 visitors to your website, 150 of those would be differently-abled individuals. Accommodating those with a disability isn’t complicated and is the right thing to do. Ensuring that your text is able to be converted to a larger or audible version, having images with accurate alt text, and enabling your site to be navigated using the Tab key are all things that can make your site easy for anyone to use.

Diminish the Risk of Discrimination

There is a growing number of disability discrimination lawsuits being filed against even small businesses. The Americans with Disabilities Act protects individuals with disabilities and has created many of the standards with which companies are required to comply. If a company ignores those standards and or refuses to comply, it can spell big legal trouble. Read about some of the recent website accessibility lawsuits here.

Boost Your SEO

Many of the functions that are required for a website to be accessibility certified actually double as a good SEO booster. Background information on images like alt text, captions and title are all beneficial for a visually impaired individual, but it’s also great information for web crawlers to use in evaluating and ranking your site.

Is Your Site Accessibility Certified Yet?

Are you ready to get your website accessibility certified? Click here to contact us about our monthly maintenance packages that include accessibility certification.