We hear the acronym SEO all the time, but Search Engine Optimization really is vital to a great business website. And even more important is to boost SEO organically, meaning without having to pay for clicks. Why is that? Because organic boosts are A. good for your budget and B. better for your potential clients because the information on your website is authentic to what they are looking for. So, how exactly do you boost your SEO naturally?
Fresh and Consistent Content
Search engines are always looking for new information to analyze. Web crawlers love to look over new pages to rank and categorize them. If your content is stale, the web crawlers don’t have anything new to analyze and your page gets left behind other sites that have fresh information. But what if your product information doesn’t change often, or even ever? Enter blogging, video blogs and social media feeds.
Creating useful and informative content for your potential customers is key for not only SEO, but it also creates value for potential clients. Really, it’s a win win. Your product, demographic, and your personal style will determine what form of content you use on your site, just make sure the posts aren’t spammy, but offers real value for visitors.
Meta data is sort of like the behind-the-scenes description on your website. It’s embedded in your content and your pictures. This includes Alt Text on all your site images. Meta Data is a great way to tell a search engine in non fancy language, exactly what your content is about. Your Alt Text on images is important not only for visually impaired readers, but also is a good way to get some additional descriptive information about your post for crawlers to analyze. Utilizing a plug in like Yoast or other SEO tools can help ensure that your Meta Data is on point.
Social media is great way to get micro content out to your potential customers. Micro content is little bites of information; 15 second or less videos or quick blurbs of information. These snip-its can feed bigger topics that can be linked and then detailed on your website’s blog. Social media, website content, videos – these are all incestuous, meaning they should all feel the same and share topics. Each one feeds the other.
Analyze Your Site
Enrolling in Google Analytics and Google Search Console are a free and detailed way to analyze what is happening on your website. The reports that are generated by these two applications will point you to what is going right and what possibly needs improvement with your website. Knowing what your potential clients are looking for and whether or not they are finding it can help shape your content strategy.
Don’t forget about links! Be sure that all your blog and or video posts include both internal and external links. Internal links are important because it can drive traffic to specific areas or products of your site that visitors may not have otherwise found. External links are important for helping people find your site. For example, if you post about the importance of your new product and link to a company with a symbiotic product (for example: you make peanut butter, they make jelly), a potential customer is more likely to visit your site to find that product.
One key take away is that organic SEO is not fast, in fact it can feel very (very) slow. BUT, that slow pace is accompanied by consistent growth in traffic and conversions, which is the best statistic of all. So don’t be discouraged if you’re not seeing lightning quick growth – it’s much better to be the tortoise than the hare when it comes to your SEO.