Have you ever done an online search for a business name and gotten a list of results, along with a quick breakdown of that business on the right side of your screen? That’s a Google Business Profile. Below, we outline several reasons why it’s important and include instructions on how to get started. If you’re already using a Google Business Profile page, read on to find out some additional information that will be useful to you!
SEO
We’ve posted a lot about Google Ranking Factors and Google Business Profile pages play right into that concept. Providing Google with detailed information about your business, where it is located, and the types of services that you provide enables your business listing to be up-to-date and informative. In turn, more accurate search results may lead to more potential clients finding your business. Moreover, adding a location to your listing means your business information is geographically optimized as well, which is important for many businesses that only serve local customers.
Quick Information
Sometimes a customer doesn’t want to scour your website for information like hours of operation or your address. In addition, updated information means customers can find your address and directions quickly and easily. There are also Google Reviews that are separate from other review sites like Yelp. These reviews are not able to be sorted by a third party like other review sites, meaning you’ll see all the reviews, good and bad.
Because of the visibility of reviews, getting your clients to post Google Reviews is good for business. Make it easy by sending individual notes to each customer, thanking them for their business, and asking them for a review. Be sure to include a link to the Google Review page for your business.
Fresh Content
We’ve shared several times about the need to keep your website content fresh and how it benefits your search engine optimization efforts. Fresh content is also incredibly important on your Google Business Profile page since Google likes fresh content. Another way to keep your content fresh is to ask for reviews, post promotions, event information, products, photos, and updates.
How to Get Started
Ready to get rolling? Begin the process by claiming your business and setting up you Google Business Profile. Once completed, be sure to check in often to keep your information up-to-date. Check out Hammersmith Support’s Google Business Profile page too and leave us a review.