Websites are our business, which means SEO is always on our minds. Search engine optimization for a website is never done, it’s constantly changing and evolving, which means the website needs to do the same to stay ahead of the game. Because SEO is A) important and B) a moving target, we like to share a lot of information with our readers.
What Is SEO?
Search engine optimization is the process of improving your site’s order ranking when it matches a keyword in a query. That rank on the SERP—search engine results page—is determined by how well your site matched not only the search parameters but also how easily the search engine was able to evaluate your site for information.
How Is It Determined?
SEO is heavily determined by Google Ranking Factors. While not all of the 200+ factors are made public, there are some that are more commonly known. These factors are as simple as having accurate image information to as complex as code that makes the site optimized for mobile devices. Others include:
- Link quality and quantity
- Page speed
- Content including:
- Magnitude of updates
- Quality (grammar, spelling, punctuation)
On-Page Vs. Off-Page SEO
On-page SEO refers to anything on a website, both what is visible to visitors and what is behind the scenes. This includes anything that helps to improve your ranking on a search engine. These areas would include the following:
Much like the name implies, off-page SEO is just that: any kind of digital content that exists outside of your website and that points back to, or markets, your business. Including:
- Thought leader content such as trade shows and speaking engagements
- Social Media
Ways to Improve
Utilizing the same ranking factors discussed above, organically improving (meaning without paying for Google Ad Words or any other kind of advertising) your SEO score isn’t complicated. Improving your SEO can be done by:
- Blogging. Consistent posting of blogs of 350+ words gives big content updates to your site. In addition, having good punctuation, headers, keywords, and backlinks is key to ranking higher.
- Links. If you have a blog, be sure to go back to older posts and link to newer posts. Quality and quantity of links is key.
- Images. Updating images, as well as completing all of the descriptive information, can make it easier for web crawlers to analyze your site. The easier it is to analyze? The higher the rank.
Local schema is schema code that is specific to your local business. It codes things such as the hours your business is open, currency accepted, department information, and so on. When potential customers come to your website, they see the standard information. But with local schema, a search engine will see not only that information but the background code as well. The easier the code is to read, the higher ranking a search engine can give your site.
We Can Help
If your site needs some SEO help, we’re your people. Schedule a complimentary 30-minute consultation, and let’s talk through your questions and see how our services can support your business. If you’re concerned about a site rebuild, we’re excited to tell you about how we can rebuild your site and retain the existing SEO.