You have likely read our numerous posts about search engine optimization (SEO) and how vital it is for your website. There are two main types of SEO: on-page and off-page. On-page SEO focuses on optimizing elements within the website itself, whereas off-page SEO focuses on building relationships and increasing the website’s authority from external sources. Both are important for improving your website’s visibility in search engine results pages (SERPs) and attaining higher search engine rankings. Let’s break down the two different types of SEO and how they can help you achieve better rankings:
On-Page SEO
On-page SEO refers to the optimization of content, images, and other elements that are within the website itself. This involves anything on a website in order to optimize individual webpages and improve the visibility of a website in search engine results pages.. Some examples of on-page SEO techniques include optimizing content,. The goal of on-page SEO is to make sure that each webpage is optimized so that it can rank higher in SERPs.
- Page Structure
- Behind the screnes structure
- Page titles and descriptions
- Internal links
- Alt text, captions, and image descriptions
- Blogs
- Metadata
Off-Page SEO
Off-page SEO refers to the optimization of elements outside of the website that impacts its rankings. These techniques include link-building, social media marketing, and guest blogging. Off-page SEO focuses on building relationships with other websites that link to your own, increasing the likelihood of being ranked higher in search engine results pages
The name is a dead giveaway. Off-page SEO is just that: any kind of digital content that exists outside of your website and that points back to, or markets, your business. Off-page SEO involves building links from other websites to yours in order to increase its authority and visibility in SERPs. The goal of off-page SEO is to build high-quality links from other websites that are related to your niche or industry. This includes:
- Backlinks
- Guest Blogging
- Directories
- Thought leader content such as trade shows and speaking engagements
- Social Media
Benefits of On-Page and Off-Page SEO
Both on-page and off-page SEO have their own unique benefits when it comes to improving your website’s visibility in SERPs. On-page optimization helps ensure that each webpage is optimized for relevant keywords so that it can rank higher in SERPs. Off-page optimization helps build high-quality links from other websites that are related to your niche or industry which will help boost your website’s rankings in SERPs for relevant keywords.
Which One Should You Focus On?
Ideally both. If you have resources available then it would be best to focus on both at the same time as they both play an important role in improving your website’s visibility in SERPs. By optimizing content and elements within the website and building relationships with other websites, a website’s authority, relevance, and visibility can be improved. However, If you have limited resources then it would be best to focus on enhancing your on-page SEO first.
Sound Interesting? Let’s Talk.
Hammersmith Support is always here to help. Schedule your complimentary 30-minute consultation and let’s talk about what we can do to help improve your SEO – both on-page and off-page..