We always love showcasing the refreshed websites of our clients and now it is our turn to showcase our own website. We are excited to unveil the recent refresh of our website, showcasing our commitment to delivering top-notch website design, development, maintenance, and SEO services. With a modern design, enhanced functionality, and comprehensive information about our services, we aim to provide you with the tools and insights needed to elevate your online presence. Check out our refreshed site and discover how we can help your business thrive.
Why a Refresh
Although we’ve refreshed our website a few times over the life of the company, we recently made some changes to our services and added some new services as well. These changes provided the perfect opportunity to take a look at our site and make some additional changes.
What Was Updated
Streamlined Navigation
Our product offerings have grown and changed, and therefore, so has how we feature them. We took our typical header menu with standard items like About, Services, Portfolio, and Blog and updated it to focus on our core products. This allows our potential clients to access the information they’re looking for easily and showcases our services the moment they land on the site.
All of the standard menu items were moved to the footer, and some areas were also given their own section on the home page, such as the latest blog posts. This dual navigation makes information easy to find, no matter how the user processes information.
Messaging
With the rollout of some updated service offerings, such as multi-site solutions, our messaging needed to be updated as well. By ensuring that the description of our products is clear and concise, as well as adding new calls to action, our potential clients will not only be informed but know how to take the next step.
Functionality
This refresh involved updating some of the visual functionality of the website as well. One of the biggest goals was to create more movement on the site to draw the reader’s eye to various locations. This includes the “Just Launched” ticker that gives links to our latest work. The ticker provides not only visual interest but also easy access to pertinent information and visuals. There are now animated graphics as well as videos of the team and Hammersmith Support founder Heather Locke. The vision was to allow the team to speak directly to potential clients and share with them what makes Hammersmith Support a leader in the website industry.
Sound Interesting?
If you’re thinking that a website refresh is just what your business website has been needing, you’re in the right place! Our team of experts is here to help you navigate the complexities of crafting a cohesive and authentic online presence. At Hammersmith Support, we offer complimentary consultations to talk through all of your questions and give you an idea of what we can provide for your business.