At Hammersmith Support, we love partnering with nonprofits that are making a tangible difference in their communities. Our recent work with Croquet for a Cure, an Arizona-based nonprofit event supporting the HonorHealth Foundation, is a powerful example of how intentional website design can expand reach, elevate storytelling, and strengthen fundraising outcomes.
When Croquet for a Cure approached us, their online presence lived on a subpage of the HonorHealth Foundation’s website. While functional, it limited the event’s ability to build its own identity, streamline donations, and capture the enthusiasm behind its growing community.
Meg Seoane, Founder of Croquet for a Cure, shared the heart of their needs perfectly:
“Having our own website exponentially broadened our reach, directly increasing our ability to achieve our goals. Our site allows us to capture and translate a simple initial click into real support for our mission.”
Our goal was clear: build a standalone digital home that not only reflects the personality of the event but also maximizes engagement, trust, and fundraising.
1. Elevating User Experience & Building a Distinct Brand Identity
From day one, our Client Success Manager and Project Manager, Brooke Lowery, identified usability and clarity as top priorities. We simplified the site’s navigation to help visitors quickly find essential information—what the event is, who it supports, and how to get involved.
A key milestone in the project was establishing a fully independent brand identity with the new domain croquetforacure.org This autonomy allows the organization to clearly define its mission and grow without limitations.
Visually, our design team crafted a clean, modern aesthetic using Croquet for a Cure’s signature peach, white, and green palette. By softening the previously bold orange tones and introducing cohesive styling, the new site strikes a balance of warmth, professionalism, and approachability.
2. A Website Designed to Maximize Donations
For nonprofits, clarity drives generosity. We designed Croquet for a Cure’s website to ensure potential supporters always know what to do next.
Key fundraising features include:
- A prominent “Donate” call-to-action is displayed throughout the site.
- A streamlined fundraising funnel on the Home Page that clearly communicates:
- Why the event matters
- The impact Croquet for a Cure makes
- How to donate or support
- A dedicated sponsorship section that outlines last year’s sponsors and includes a form for prospective partners to express interest.
These enhancements give the organization powerful tools to convert visitors into donors, sponsors, and long-term supporters.
3. Telling a Compelling Story of Impact and Vision
Transparency builds trust—and trust fuels support. A major priority for the new site was highlighting how Croquet for a Cure’s proceeds directly benefit the HonorHealth Foundation, helping fund critical cancer research and patient programs.
We included sections focusing on:
- How event proceeds are used
- The origin story of Croquet for a Cure
- The organization’s long-term vision
By sharing their mission clearly and authentically, the website strengthens credibility and deepens emotional resonance with visitors.
4. Boosting Marketing, Engagement & Community Growth
Croquet for a Cure has a vibrant and active community, and we wanted the website to reflect that energy.
Engagement-focused features include:
- Integrated social media support
- Visual storytelling through strategically placed image galleries showcasing the beloved lawn event
- A Save the Date announcement for upcoming events
- A blog framework optimized for SEO, giving the organization a long-term tool for increasing organic search visibility
These components not only support current marketing efforts but also help the nonprofit continue expanding its reach year-round.
A Website That Truly Supports a Mission
We’re honored to support nonprofits like Croquet for a Cure, which are driven by passion, purpose, and community. Their new website empowers them with:
- A strong brand identity
- A frictionless path for donors and sponsors
- A clear storytelling platform
- A scalable foundation for future growth
Most importantly, it helps them turn interest into action—one click, one donation, and one connection at a time.
No matter your mission—nonprofit or business—the right website can transform the way people connect with your brand. We provide everything from full WordPress design to maintenance, SEO, and digital strategy, delivering websites that highlight your story and support your goals. Schedule your complimentary 30-minute consultation or request a quote today to get started.