best practices

Optimization

Website Best Practices: Functionality

We’re to our third best practice this week: website functionality. Functionality is as important as the previously discussed practices of messaging and calls to action because if your site doesn’t …

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Optimization

Website Best Practices: Calls to Action

Welcome to week two of our Website Best Practices series! Last week we discussed messaging and why simple and clear is so important. A large part of messaging is a …

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Optimization

Website Best Practices: Is Your Site Utilizing Them?

This week we are kicking off our Website Best Practices series! We’ve broken down each best practice into a four-part series of posts so that we can dig deeper into …

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