We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.

First, Some Background

Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.

The Challenges

Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.

The Changes

One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:

“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”

That’s quite an accomplishment, Debbie!

The Benefits

As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.

Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:

“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”

Ready to Get Started?

Click over to schedule your complimentary 30-minute consultation. We can talk through any questions you have and discuss which maintenance package is right for you and your business.

This Hammersmith Support client highlight is a little different from some of the clients we have featured. The Harris Law Trust was a new site build for an all-female law firm in South Dakota. This combination made for a unique and interesting project where Hammersmith Support and Blush Cactus collaborated to create a website that was not only informative but also truly reflected the personality of the firm.

About Harris Law Trust

Harris Law Trust specializes in estate planning, business succession plans, family law, and elder law in Sioux Falls, South Dakota. The firm is comprised of women; from the attorneys to the paralegals to operations. This local firm provides an important service for many family-run businesses and farms in South Dakota by creating a succession plan that focuses on all aspects of the business, including the tax implications. In addition, the Harris Law Trust supports families going through divorce, adoption, custody agreements and guardianships – each area being both legally and emotionally complex.

The Process

Creating a website for a law firm is no small task. A website like this requires a lot of very detailed information  – in addition to great marketing. And both aspects need to speak to the personality of the business. We were able to accomplish this with a color pallet that was feminine, strong and assertive. We also utilized a great deal of photography, highlighting not only the attorneys, but the staff as well. This comprehensive look at the practice areas, attorneys, and office gives potential clients the full view of who they are hiring when they come to Harris Law Trust.

Site Maintenance

The Harris Law Trust is a current Hammersmith Support client. We provide security scans and malware prevention, site back ups and live staging, content updates and more. Each step ensures that clients can find the Harris Law Trust site easily, navigate it simply, and provide any contact information safely.

The Harris Law Trust

Get in touch or click on over to see our work:

www.harrislawtrust.com

laptop computer and tablet screen all with the Flip Off Game logo on them

No, that’s not a typo! We’re excited to introduce you to one of the most fun projects we’ve worked on: Flip Off Game! When founder, Erik Nelson brought his project to us, we quickly found ourselves in stitches laughing over the video of the game being played. We had a great time building this site and working through content to explain how to play this hilarious competition.

Flip Off! is an exciting and rapidly moving game that combines skill, luck, and teamwork for a race to the finish. Transportable too, Flip Off goes to tailgates, bars, parties – you name it! All you need are some willing participants and a competitive spirit.

How to Play

Flip Off Game combines two favorite drinking games, Flip Cup and Quarters resulting a fast paced, fun hybrid! After defining your team, each player works to flip their disk (looks like a cardboard coaster) onto a red plastic cup. If your disk lands on the “bird” side, pass your cup and disk left. If your disk lands on “tailfeather”, skip the next player. If the other team’s flipper catches up on your right and lands the “bird” before you OR the player two-away from you lands the “tailfeather” side and skips over to you, you are out of the game. The last player remaining wins!

Check out the Flip Off Game video on how to play here. And yes, the game is suitable for all ages, alcohol not required!

Giving Back

One of the parts we love most about the Flip Off Game is that a portion of every sale goes to the American Cancer Society in honor of founder Erik Nelson’s friend, Austin. Austin lost his battle with colon cancers in 2015 and in his fun-loving honor, a donation is made to fight this terrible disease.

Get Your Game On

So, are you ready to get your Flip Off on? Click on over to get your game today!

Want to see more about Hammersmith Support projects? Click on over to our blog page.