We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.
First, Some Background
Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.
Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.
One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:
“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”
That’s quite an accomplishment, Debbie!
As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.
Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:
“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”