We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.

First, Some Background

Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.

The Challenges

Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.

The Changes

One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:

“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”

That’s quite an accomplishment, Debbie!

The Benefits

As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.

Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:

“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”

Ready to Get Started?

Click over to schedule your complimentary 30-minute consultation. We can talk through any questions you have and discuss which maintenance package is right for you and your business.

At Hammersmith Support, we specialize in creating custom-designed websites that are tailored to your business and its individual needs. Our discovery process helps us to understand exactly what our clients’ needs are, which allows us to build a powerful site that is scalable and sustainable for the long run. A custom-built website has a plethora of other benefits as well.

Design

Having a site that is built for precisely what you and your business need means that it will work exactly as you want it to. Everything from blog pages, ecommerce, and downloads to email integration – all of this is built with your individual requirements in mind.

Having a custom-designed site also means that it will look like you want it to. Everything from colors, logos, and images to content will be on-brand for your business.

SEO

Custom-designed websites have built-in SEO. Search engine optimization is incorporated into the site’s design through each page’s content and images. This is important for boosting SEO organically. In addition, code like local schema can be added to help customers find you.

Security

Not only is a lack of security bad news for potentially exposing your customers, it’s also bad for your SEO. Some search engines block websites without an SSL. And if they don’t, they likely will rank your site lower because of the risk. Having a site built just for your business will ensure that A. there is a Secure Socket Layer and B. any additional encryption necessary for your type of business is built right into the design.

Hackers love a template. Once they are able to break into a template once, all they have to do is find another site that uses the same format and they already have their map of how to get inside.

Speed

A custom website is built to maximize download speeds for all of the data on your site. It will also include things like a CDN or plugins necessary to have your site running at optimum speed.

Responsiveness

With more than half of the world’s population accessing the internet via a mobile device, having a site that is responsive to any screen it is being viewed on is essential. And Google search loves websites that are built with mobile-first design.

Accessibility

Websites that are individually designed are able to take into account how they are accessed by potential clients. It’s important that every website be accessible to any reader, but this is especially important for businesses that have a differently-abled target market.

Hammersmith Support Can Help

Ready to get your website built? Already have a site that needs some work? Hammersmith Support is here to help. We only design custom, unique websites for our clients and we take great care to understand all of our clients’ needs to build an amazing website for their business. Contact us to talk through what your website can do for you.