Here at Hammersmith Support, we’ve been highlighting the various ways to boost your website’s SEO organically – meaning without paid ads / services. Fresh content, both internal and external links, using Google Search Console are all important parts of SEO. But what about the videos and images you’re using in your content? Are you getting the maximum SEO boost that you could from those images? Here are 5 items to consider for each visual post to ensure you are getting the biggest bang for your image bucks:

File Name

When uploading pictures to your website for a blog or any purpose really, be sure that your file name is complete. Web crawlers look to the name of each image to categorize it. Be sure to use plain but distinctive language and avoid keyword stuffing at all costs. For example, if using this image:

Hammersmith Support Website Maintenance

The image name could be “Hammersmith Support Website Maintenance”. This allows search engines to categorize the image and keeps your site name prominent as well.

Alt Text

Alt Text is often over looked because most don’t understand what it is and what it does. Alt Text are the descriptive words that appear should an image fail to load. The wording is also used for those who are visually impaired. Similar to the image name, using a short and plain, but distinctive description works best for web crawlers to analyze and catagorize. The difference is that the description should also include model numbers, years, anything that is specific to the image.

For this image, the Alt Text could be “Meridian Search Consultants Website Build 2019 Graphic on Laptop Screen”.

Meridian Search Consultants Website Build 2019 Graphic on Laptop Screen

Size Images

Keeping the size of your images in mind is important because an image that is too large won’t load quickly. This is an issue for both SEO and for your visitors. Most are not going to wait around for 3-5 seconds for an image to load. So keeping image size on the smaller side is important. On that same note, keep image sized uniform as well. This is less for SEO and more for the visual appeal of your site – which is important for keeping visitors there longer.

Captions

While these are analyzed for SEO, captions are utilized mostly by readers. Captions are the short descriptions under an image – they’re descriptive, yet not literal like Alt Text. Readers scan captions quicker than the body of the page content – if they don’t find what they’re looking for, they’re likely to bounce out of the site. So good captions keep readers.

The caption for this image could read “At Hammersmith Support, understanding our client’s needs is the paramount to our work.”

Hammersmith Support

Use Relevant Images

Slapping just any old image on your site won’t do you any good with boosting your SEO. Be sure that the images you choose are relevant not only to your business, but more importantly, be sure that they are pertinent to the content around the image. Using relevant images to your topic is important from a few angles. First, it lends validity to your site from a search engine standpoint, and a visitor one as well. Second, it gives an informative and professional appearance to your site. Avoid posting any images that don’t work with your content – the result is spammy and will turn off readers and search engines.

Don’t have any images to use? Don’t worry! There are tons of free stock photo sites out there – our favorites are Canva and Pexels. Just be sure your images are on topic.

There are few things as frustrating as posting an image to your website or social media, only to have it appear blurry in the final product. But with some app size requirements and the overall visual appeal of photos on a website, resizing is a necessary evil. So what’s a poster to do?? Here are three ways you can resize pictures easily with beautiful results.

Canva

If you’re not already using Canva, you should be! This free app will make you look like a pro when it comes to creating just about any kind of graphic. Use their pictures, your own pictures, emojis, color blocks  – you name it. You can literally create anything starting from scratch or using a Canva template.

One of the features we love best about Canva is the image resizing. Simply choose the format of the picture: Instagram post, Facebook banner, website image  – all of the formats you could want are loaded and ready for you. Upload your photo and pop it into the template. Stretch or shrink the image to fit the given size parameter and download. Voilà! You’ve got a crystal-clear image in the perfect size for your project.

iPhoto

If you have a Mac, you already have iPhoto to edit your pictures. It’s particularly nice if your backup is going to your computer so that all your iPhone photos are going automatically to iPhoto!

To resize an image, open iPhoto and click on the image you want to resize. On the right side of the screen, a menu of options will pop up. You’ll be able to enhance colors, add filters and of course, resize your image. Click and drag the bars to crop or change the layout of your picture – or type in the parameters of the photo size. Check out this post from The Social Report to see the current social media photo size requirements.

Windows Editor (for PC)

Similar to iPhoto, your PC comes with photo editing software as well. Start the same way by opening the picture you want to resize. Click either the edit button or the crop logo, both will take you to the photo editor. Using the dots in the corner of the picture, slide to the adjusted shape and size. You can also use “Aspect Ratio” to have the app create a frame for you to then fit your picture into. Simply click and move the picture around inside the frame to get the right position.

Want some more “how-to” tips? Click on over to our post about Google Console and why your website needs it.