We tell you often about Hammersmith Support maintenance and how it can benefit your business, so we thought you might enjoy reading about a client’s experience with our maintenance package and how it has worked for their business. We’re excited to introduce you to Debbie Porter of Derma Health Skin & Laser, tell you about the issues she was experiencing with her business website, and how a Hammersmith Support maintenance package solved the problems for her and her business.

First, Some Background

Derma Health Skin & Laser is a Phoenix, Arizona-based full-service medical aesthetics group that has been operating for more than 16 years. Currently, they operate 3 clinics here in the Valley, located in North Phoenix, Chandler, and Gilbert. Their main services include laser skin treatments, microneedling, injectables (Botox & dermal fillers), CoolSculpting & Body Contouring, and aesthetic services. Debbie has served as the Marketing Director of Derma Health for the past three years.

The Challenges

Despite the Derma Health website having been built just prior to Debbie joining the organization, it was quickly becoming out of date and ineffective. As the aesthetic industry was rapidly evolving, Derma Health needed to transform its business model, marketing, and brand strategy to better serve its patients, employees, and the community as well. And their website needed to pivot with them.

The Changes

One of the first projects to be tackled was integrating e-commerce with the existing site. This was a unique challenge in that Derma Health has two e-commerce sites that work independently – one through Allergan and another that they created through Shopify. Because the two sites are integrated, Derma Health needed a solution to help visitors understand how to better navigate the site to find and purchase the products they were looking for without becoming confused by the navigation. In addition, Hammersmith helped Debbie create a microsite landing page for CoolSculpting services, which was a huge success:

“I launched our digital campaign late last year and it has achieved incredible success for us. We are now ranked #1 in the Southwest for CoolSculpting and are ranked #18 in the entire nation for CoolSculpting.”

That’s quite an accomplishment, Debbie!

The Benefits

As a maintenance client, Derma Health enjoys not only the hours of content changes each month but also site, platform, and plugin updates, as well as lead testing, site testing, security scans, a full site backup and hosting, and site optimization too. Debbie also receives a report each month of the findings, information regarding Google Search Console and a Google Analytics report that outlines the most visited pages, where traffic came from, and more.

Here’s what Debbie had to say about the maintenance package and the Hammersmith Support team:

“The team at Hammersmith is talented, responsive, helpful and creative. They listen, respond to requests and help create and execute web solutions quickly. They are also flexible in structuring payments and retainers, which was very helpful during the pandemic when so many of us had to close for a period of time. The team is a pleasure to work with, affordable and does excellent quality work. I highly recommend their services.”

Ready to Get Started?

Click over to schedule your complimentary 30-minute consultation. We can talk through any questions you have and discuss which maintenance package is right for you and your business.

It’s amazing how many options are available to companies needing to build a website! Professional companies vary widely, as does the cost to build a website. And the do-it-yourself versions? The platforms, hosting, and services are all distinctly different, too. So how does an owner make a decision about which direction to go? Here is some food for thought when it comes to choosing whether you should try to go it on your own or choose a company to build your site.

DIY Websites

There are a few things to consider when it comes to building your own site. The first and most important is how much time and effort you want to put toward building a website yourself. Some questions to consider: are you technologically savvy? A quick learner? Able to work through issues on your own? These are all good questions to ask when evaluating how much time it may take you to build a site on your own.

Next, evaluate which platform to use to build your site. There are many options out there – everything from building with straight code to using templates, some with support, some without….again, the right answer has a lot to do with how much time you are able to dedicate to the build. Things to consider: how much support does the platform offer with your package? Is hosting included? A content delivery network? Security updates? Application plugin availability?

Professionally Built Websites

A professionally built website comes with its own questions, too. Not every company is the right fit for every customer. Some may provide more than a small business needs, others may not provide enough. Questions to ask when looking for the right fit; what exactly do I need my website to do (eCommerce, blog, evolving portfolio)? What are my ongoing needs (maintenance, content updates, security)? What is my budget for both?

Finding the right fit in a website build is crucial to developing and maintaining a successful site. Being open and honest about what you need for your business, along with being realistic about the ongoing services your site needs, should land you in the right place.

At Hammersmith Support, we strive to ensure that our clients are provided with the best combination of listening to their needs and educating them about the areas they are less familiar with in order to develop and maintain the most successful website for their business.

We’re Here to Help

At Hammersmith Support, we’re here to help make your site as amazing as possible. We can build your site from scratch, redesign your existing site, and update and maintain your site once it’s in tip-top shape so that it’s sure to stay that way. Contact us to talk through what we can do for you.