When was the last time you looked at your business website? Like really looked at it? Chances are, you’ve been busy running your business and not putting enough time and effort into your website. Why is that a big deal? Because potential customers are going to judge your business based on your site. If it looks bad, is inaccessible via a mobile device, and or is not secure, they may decide to take their business elsewhere.
So how do you know if your site is out of date? Here are five areas to consider:
The Site Is Slow to Load
If your website takes forever to load – and by forever we mean if it’s not instantaneous – it’s slow. Consumers have high expectations: they want what they want and they want it right now. If your site takes too long to load, they are going to move on. Ensuring that your site is updated and utilizing a CDN will help it load quickly, keeping fast-moving consumers satisfied.
It’s Not Mobile Optimized
Pull up your website on your mobile device – can you see the entire site? Do all of the buttons show up? Do they work? Are the images sized correctly? If not, your website is not mobile optimized. With more than half of the world’s 3.9 billion internet users viewing websites from their mobile device, not having your site fully functional on mobile is a huge loss.
Your Content Is Old
Take a look at your about page. Is it still accurate? How about the images, the titles? Old content can be a huge red flag to consumers, not to mention confusing as well. Take time to update even tiny details and freshen up your content, it will make a big difference.
Your Micro Content Is Nonexistent
If your website is not showing your social media – or if your business social media doesn’t exist, fix it. Micro content is essential to keeping your business top of mind for consumers. Small bites of information can entice consumers because they can digest them quickly. Good micro content will point consumers to your website to find out more information, so do not miss out on that opportunity.
It Lacks Security
Does your URL have an “s” after the “http”? If not, you are running an unsecured site. While this may not seem like a big deal, if you are asking for potential customers to submit personal information like an email or phone number, they will know that their information is unsecured. In addition, Google Ranking Factors will rank your site lower if it lacks security.
Hammersmith Support Can Help
Feeling a little overwhelmed by what needs to be updated on your website? We’re here to help. Contact us to talk through your business and website goals and we’ll help make it a reality.