We’ve posted quite a bit about different ways to organically boost your SEO. And the one marketing tool that always checks the most boxes is a business blog. If you posted a blog once a week for a year, you would have 52 links pointing back to your website. Fifty-two! That’s fifty-one additional ways that a potential customer could find your site. That’s huge.
In addition to the links back to your site, business blogs are great for a few more reasons. Here’s why.
Your website is constantly being crawled by search engines to analyze and categorize your site. The easier it is for a crawler to do this, the better chances your site will get returned when someone searches for a related topic. Google uses over 200 factors to analyze and then rank your site, including freshness of content, magnitude of updated information, and quality of content, especially grammar and punctuation. Blogs check off a lot of these Google Ranking Factors, making it an absolute must to include on your site.
Speaking of SEO, having great images in your blogs not only boosts your SEO but it’s also an opportunity for you to share and add new images without having to redesign your website – meaning the images posted in your blog change often without having to update the main images on your site. Keeping a consistent feel across your site is important, but so is displaying new and exciting graphics. A blog is the perfect spot to keep your customers and readers up-to-date on what’s happening while maintaining the look and feel of your site.
Blog topics are a perfect way to feed your micro content (i.e. social media). Blogs are macro content because they are longer, more detailed posts. But those detailed posts can be broken down into bite-sized pieces and used to feed your micro content. For example, this post could be broken down by headings (images, SEO, links) and used for one to 3+ social media posts. The result is a consistent social media presence and cohesive message for your marketing.
How Hammersmith Support Can Help
Do you have a blog tab set up on your site? Let’s talk. Hammersmith Support’s comprehensive monthly website maintenance can help get your blog set up, get your site on track, and keep it there with monthly check ups.