A Website Maintenance Deep Dive and Why It Matters

At Hammersmith Support, we value well-designed websites. We also know the importance of maintaining those sites regularly. We’ve posted about what WordPress website maintenance is and why it’s important. But we want to take a deeper look into exactly what on your site requires maintenance and why it matters how frequently maintenance is done.

Platform

The beauty of working with the WordPress platform is that it is always evolving to give users a better product. And that’s what you want as a customer! But with those changes come regular updates. Not staying current with those updates could potentially cause a lot of headaches. An older version of your platform could expose your site to security breaches, slow loading times, and overall poor performance of your website.

Plugins

Aaah, plugins. These awesome little bites of software are great for adding functionality to our sites. An example could be a spam blocker, an SEO booster, or your contact form – there are countless different plugins. While they add so much to a website, plugins need to be updated and tested regularly. You don’t want to find out three months after it happened that your contact form plugin has stopped working and is throwing an error or appearing to work but not sending notifications to you, so potential leads are somewhere in limbo.

Frequency

Annoying as it may be, your website really does need to be updated at least once a month, possibly more if a core update is pushed out (i.e., a security patch). Waiting too long can result in the update causing a plugin conflict and rendering parts of your site (or worse, your entire site) unusable. Just as with tuning up your car, waiting too long or not servicing it regularly can add to your cost in the long run. It’s much less expensive overall to maintain your site than it is to try recovering it or updating two years’ worth of plugins and WordPress versions, fixing all of the pages and forms that are broken in the process.

One More Thought

While a lack of maintenance on your website may not affect your site’s functionality immediately, it will definitely impact it at some point. The impact could be that you have broken graphics or sections of your site that are not displaying correctly. Or it could be that you wake up one morning to an inbox full of emails telling you that your homepage now displays inappropriate material placed there by hackers who were able to gain access through plugins that had not been updated.

Just remember SSP: Security, SEO Ranking, & Performance because without website maintenance, these will deteriorate or be compromised over time.

We’re Here to Help

At Hammersmith Support, we’re here to help make your site as amazing as possible. We can build your site from scratch, redesign your existing site, and update and maintain your site once it’s in tip-top shape so that it’s sure to stay that way. Contact us to talk through what we can do for you.