If you’ve recently downloaded our “Top Ten Questions to Ask Your Web Designer,” you saw that one of the questions is what platform will my site be built on and why? It may seem like a silly question to ask, but it’s important for a lot of reasons! We’re excited to share with you why WordPress is the preferred platform for Hammersmith Support-built websites.
Open-source (meaning the code for each page is visible and changeable) makes each site customizable, enabling the creation of unique and robust websites.
The WordPress admin panel has also evolved over the years to include a visual builder, which makes it easier to train clients how to add and update pages.
WordPress has created a mobile-friendly structure at its core so that each and every site can be optimized for mobile viewing.
Most themes are already mobile-ready, but in addition, the WordPress editor can also be accessed and used from a phone or tablet.
Built-in SEO and Google Loves It
WordPress automatically creates a page structure with built-in header, footer and structure tags that Google loves. With an easy-to-use plugin like Yoast or SmartCrawl, you can further define page descriptions and titles that produce even better results, ensuring your site is optimized for SEO.
In addition to being open-source, there are thousands of plugins available to extend WordPress’ core functionality. You can also develop your own plugins and add customization specific to your business.
Because WordPress is open source, there are knowledgeable developers all over the world as well as endless information online. Generally if you have an issue, you can use Google to find the answer.
Compatible with Many 3rd Party Software Products
WordPress plays well with most providers, making it easy to invite site visitors to sign up for your newsletter, conduct e-commerce business, and integrate marketing strategies. Some great examples of 3rd party software include WooCommerce and Stripe for e-commerce and Mailchimp, Constant Contact and HubSpot for marketing integration.
Why Hammersmith Support
We’re always happy to answer your questions! If you are curious about your own site, or are thinking about a new one, we’re here to help! Schedule a free consultation to talk through your questions.