We are excited to bring you this client highlight for Root + River! Emily Soccorsy, co-founder of Root + River, is a W Source Scottsdale Arcadia chapter member along with our founder, Heather Locke. It was a fantastic compliment that Root + River reached out to Hammersmith Support when they were ready to rebuild their site to not only change the look and feel, but also to improve the infrastructure of the site.
Root + River
Emily and her co-founder, Justin Foster, created their company out of a deep passion for helping businesses discover and then master their brand. As a brand strategy business, they want their clients to not simply sell a product. In their words, they are “… a brand strategy team. We guide leaders to master intrinsic branding. Intrinsic brands are known by their consistently evocative language, standard-setting experiences and legendary storytelling.” In other words, they aren’t your everyday marketing company! Emily often draws on a board during strategy sessions to help create a visual motion to the work being done – in fact, she created all of the icon graphics on the new site, giving it that personal touch that fits the Root + River brand perfectly.
The Challenge
With the previous Root + River site, there was a lot of information. And rightly so – Root + River’s process and vision is a beautiful story. The look and feel of their site needed to be changed to align with the company’s brand standards. Lastly, the team wanted to update photography as well as color schemes and the overall feel of the site.
The Solution
Hammersmith Support enlisted Jena Gribble of Blush Cactus to create a design that embodied the Root + River brand. The rebuild included streamlining the look and feel of the site by visually breaking it into sections that could be more easily digested. By taking some of the verbiage out of the home page and replacing it with short descriptions and snappy headlines, visitors are now able to get a bird’s eye view of who and what Root + River is before diving in further. Icons, created by Emily, were added in place of and in addition to some descriptions, and the overall colorscape was updated for a look and feel that aligns with the brand’s standards. Lastly, we used new and existing photography but gave each image the same filtered view, which made the site feel cohesive and also gave a visual glimpse into the history of the company.
Now that their site is live, Root + River is continuing as a Hammersmith Support monthly maintenance client. In addition to updates, backups, and lead testing, we will also provide any content updates and development support that the company needs.
Root + River & Hammersmith Support Branding Event
Hammersmith Support is proud to be partnering with Root + River for a branding presentation: “Your Brand Is Not What You Think It Is,” coming up on April 28th at 4pm. Led by Emily Soccorsy, CEO and co-founder of Root + River, the event will focus on what branding is and isn’t and will re-frame brand experience, brand message, and ideal audience. Emily will share insights into how to stand out, and be genuine and original while you do so. She will also dive into a new way to connect with your ideal clients and help you determine how to know if you have a resonant brand message. Emily’s insights make branding less complex and more effective because they are based on brain science, who you really are, and what will most effectively differentiate you in a highly competitive market.
Thinking Your Site Might Be Ready for a Rebuild?
Not every site needs to be completely rebuilt. Often, if the infrastructure of the site is in good shape, visual changes may be all that it needs. Not sure where your site falls on rebuild or refresh? Visit our Calendly page and schedule a complimentary 30-minute consultation and let’s talk.