2024 Website Design Trends; Is Your Website Keeping Up?

2024 Website Design Trends; Is Your Website Keeping Up?

The future of web design evolving at an unprecedented pace. As technology continues to change at a rapid pace, so do the possibilities for creating stunning and dynamic websites. With shifts in user behavior, these new trends will shape the way we interact with websites. Let’s dive into the latest website trends that are shaping the digital landscape.


One website trend that will undoubtedly gain heightened importance in 2024 is website security. As the digital landscape continues to witness an exponential increase in transactions, data exchange, and connectivity, the need for robust security and stringent maintenance becomes more crucial than ever before. While large companies have traditionally been the primary targets of cyberattacks, the alarming reality is that no website is exempt from the risk. In fact, an estimated half of all internet traffic is comprised of blind bots tirelessly scanning and relentlessly attacking websites on a repetitive basis. This threat necessitates a proactive approach to website security, as every online entity must prioritize safeguarding their valuable data and preserving the trust of their users in the constantly evolving digital age.

Mobile-First Design

Mobile-first design is emerging as a significant trend for websites in 2024. Mobile-first design involves prioritizing the mobile viewing experience over desktop, ensuring that the website is designed and optimized to deliver seamless navigation, readability, and functionality on smaller screens. With an emphasis on user experience, mobile-first design aims to enhance search capabilities, especially incorporating voice search, allowing users to effortlessly find the information they need. Additionally, website speed plays a crucial role in mobile-first design, as faster-loading pages contribute to improved user satisfaction and lower bounce rates. Additionally, Google also uses mobile-first indexing as one of its many ranking factors, crawling and indexing the mobile version of your website first.

Dark Mode

One of the most noticeable website design trends for 2024 will be the rise in dark mode, The dark mode trend offers an alternative color scheme that displays text, icons, and other elements on a dark background. This trend was initially popularized by mobile apps and has now made its way into web design. Dark mode provides a visually appealing contrast to other elements on a webpage and can help reduce eye strain for users browsing at night or in low-light environments. Dark mode can also contribute to battery saving for OLED screens, making it not just aesthetically pleasing but also practical.

Minimalist Design

Minimalism continues to be a significant trend in website design. This trend focuses on simplicity and functionality by eliminating unnecessary elements and focusing on what’s essential. This design philosophy focuses on simplicity, clean lines, and the removal of unnecessary elements. It offers users a clutter-free and intuitive browsing experience, allowing users to focus on the key content or products they are looking for. It features ample white space, clear typography, and limited color palettes. By reducing visual distractions, these websites are more likely to engage and retain users, making them an appealing choice for businesses aiming to create a seamless user experience.

However, minimalism doesn’t mean boring or bland designs. In fact, expect to see minimalist websites using bold typography to create visual interest and guide users through their content. Bold typography can make a strong impression, convey your brand personality, and improve readability.

Voice User Interface (VUI)

With the rise of voice assistants like Alexa, Siri, Amazon Echo, and Google Home, voice user interface (VUI) is becoming increasingly popular and already changing the way we interact with technology in our homes. This trend is expected to extend to websites as well. Voice search, voice commands, and voice-guided navigation will make it easier for users to find information, interact with web content, and complete tasks on websites without relying on traditional input methods like typing or clicking.

AI and Machine Learning

Artificial Intelligence (AI) and Machine Learning are not new trends, but their application in web development is expected to grow significantly. Websites will likely leverage AI to a greater extent to understand user behavior, tailor content based on individual interests, and provide more relevant recommendations. Additionally, AI-powered chatbots and virtual assistants will become more sophisticated, offering personalized support and guidance to users in real time. These intelligent systems can streamline customer service, improve user engagement, and enable businesses to deliver a highly personalized online experience.

Augmented Reality (AR) Experiences

Augmented reality has been revolutionizing various industries, from gaming to retail, and it is expected to have a significant impact on web design as well. AR can provide immersive experiences that engage users in unique ways.

For example, e-commerce retail websites may allow users to virtually try on clothes or simulate how furniture would look in their homes. Service-based businesses could offer interactive AR tutorials, allowing users to learn new skills or troubleshoot problems. Allowing users to interact with products or services digitally before making a purchase can boost engagement, improve decision-making, and ultimately drive sales.

Accessibility and Inclusivity

Nearly 15% of all internet users have visual, auditory, or motor impairments, which can prevent them from accessing information and services online if websites are not built to be accessible to them. Designing websites with accessible features like alternative text for images, clear navigation structures, and adjustable font and color options will become standard practice. In 2024 websites will continue to focus on providing a rich user experience for differently-abled users, by adding accessibility tools that allow users to customize websites to their individual accessibility needs. 

Sustainability in Web Design

As sustainability becomes a global concern, it’s also making its way into the future of web design. Sustainable or “green” web design focuses on creating websites that are energy-efficient and have a minimal environmental impact. This could involve optimizing images and videos for faster loading times, using eco-friendly hosting providers, or designing for dark mode which uses less energy on OLED screens.

Micro Interactions and Animations

This 2023 website trend has become increasingly popular in recent years and is expected to continue in 2024. These small, subtle animations and interactions provide feedback, guide users through the website, and enhance the overall user experience. Whether it’s a button changing color when hovered over, a menu expanding as the cursor approaches, or a subtle loading animation, these micro-interactions add life and personality to websites. They can also make the browsing experience more engaging and intuitive, ultimately improving user retention and satisfaction.

Some Things Never Change

The good news is that the best practices remain the same. These include:

Let’s Get Started

Let’s talk about implementing these trends on your website. With our comprehensive website design services, as well as our ongoing maintenance packages, we can help make sure your website is on-trend. Schedule your complimentary 30-minute consultation to get started.