Website Best Practices: Security

We’re bringing it home with our fourth and last best practice for your website: security. While previously discussed best practices of messaging, calls to action and functionality focused on what site visitors see, security is all behind the scenes. Even if you don’t collect sensitive information or sell products from your site, the security of the website is still vital. Here are the ways you can utilize this best practice to keep your website secure:

SSL Certificate

This all-important step is a must-have for several reasons. First and foremost, you want your site to be secure for the site visitors’ security. The SSL certificate secures information being sent from users to your site when, for example, they fill out a contact form. In addition, unsecured sites rank lower with Google Ranking Factors and sometimes are blocked completely. Don’t jeopardize your site’s functionality, usability, or SEO—be sure that your security certificate is up to date on each and every page of your website. You know it’s there if your URL has an S in the “HTTPS.”

Check Your Passwords

This is a big one. Don’t give hackers the keys to your site by having a weak password! Create unique passwords for each login that you have and be sure that it’s not easy to figure out. Here are some tips for creating strong passwords that are easier to remember:

  • Use a phrase or a quote
  • Create an abbreviation
  • Substitute letters for numbers (i.e., O=0 or 1=I)
  • Use symbols other than an exclamation point

Malware Is a Concern

Even if you think your site is not susceptible to hackers because you don’t collect personal information, your site is vulnerable to malware. Malware is often destructive in corrupting what visitors see on your site. Your content could be replaced by annoying ads, pornography, and more. Not to mention that your site will be offline while it’s being fixed, and depending on the damage, that could be hours or even days. Avoid this headache by ensuring your site’s security and updating it often.

Hammersmith Support Can Help Keep Your Site Secure

Our maintenance packages include security checks on your site each month. In addition, we keep copies of your site so if something goes wrong, your site can be fixed and back up and running in no time. Schedule a complimentary 30-minute consultation, and let’s talk through your site needs.