When a business is preparing for a grand opening, timing matters—but so does getting the right website in place. For Still & Barrel, the goal wasn’t to build a massive site that would take months to perfect. The goal was to launch a clean, polished, high-performing web presence before their February 5th grand opening, then expand strategically once the doors were open and the brand had momentum.
That’s exactly what Hammersmith Support delivered.
A Two-Phase Website Strategy Built for Speed (Without Cutting Corners)
Still & Barrel’s project was a new website build, designed and developed on a tight timeline. To meet the February 5th deadline, we recommended a two-phase approach:
Phase 1: Grand Opening Ready
A streamlined, one-page landing site designed to:
- Establish an immediate online presence
- Capture private dining and event leads correctly
- Support local search visibility
- Create marketing tools for early buzz
Phase 2: Full Website Expansion (March)
After opening, we’ll roll into a full multi-page website with expanded navigation, content, and deeper SEO structure—built on the foundation already in place.
This approach allows a business to launch fast, market confidently, and grow intentionally.
The Biggest Priority: Lead Management That Actually Works
One of the most important goals for Still & Barrel’s website was solving a common (and costly) problem: lost event inquiries.
Previously, inquiries were being submitted through generic forms that weren’t properly routed. That can lead to:
- Delayed responses
- Missed private dining opportunities
- Lost revenue from event bookings
- A poor first impression for potential clients
Our Solution: A Dedicated Contact Form + Triple Seat CRM Integration
We built a dedicated contact form and integrated it directly with Still & Barrel’s third-party CRM, Triple Seat.
This ensures that:
- Private dining inquiries go to the right place
- Event leads are tracked and managed properly
- Staff can respond faster and more professionally
- No important requests fall through the cracks
For restaurants and venues, this is a game-changer—especially during launch season.
Building a Newsletter List That’s Truly Theirs
Another key focus was marketing independence.
Still & Barrel needed a way to build their own audience—separate from Phoenix City Grill—so they could grow their brand, promote specials, and market upcoming dinners without relying on another business’s list.
What We Implemented
- A separate newsletter sign-up form
- A dedicated Constant Contact list
- A structure for ongoing email marketing growth
This creates a clean, scalable marketing database that Still & Barrel can own long-term.
Simplified Content = Better User Experience
When building a website quickly, it’s tempting to copy and paste content across pages. But duplicate content can confuse visitors and weaken SEO performance.
To keep the site clean and clear, we:
- Removed duplicate content
- Improved clarity and flow across the landing page
- Implemented a direct menu link rather than duplicating menu items
This gives users the information they need without clutter—and keeps the site easy to manage during the busy opening weeks.
Photography and Visual Content That Feels Real (Not Stock)
Still & Barrel already had strong visuals, and we ensured the site reflected the actual experience guests can expect.
We used:
- Existing event photos
- Recent venue images
- Staff-captured food photography
- Dining environment shots
The website also includes current information on upcoming dinners, and we coordinated ongoing content updates to keep things fresh and relevant.
Ongoing Marketing Support: Email Blasts + Weekly Specials
The website launch was only part of the project.
Still & Barrel also needed consistent communication with customers and the local community, especially in those first critical weeks.
Hammersmith Support is currently handling:
- Email blasts promoting weekly specials
- Highlighting upcoming dinners and events
- Ongoing content updates as needed
This keeps Still & Barrel top-of-mind while building a steady audience.
Phase 1 Deliverables (Built to Generate Buzz Fast)
To support Still & Barrel’s grand opening and early marketing momentum, Phase 1 included:
- Landing page design & development
- Local SEO setup
- Marketing email template creation
- Marketing email management
- Hosting & maintenance
This combination ensures the business isn’t just “online”—it’s searchable, functional, and ready to convert interest into bookings.
Coming in March: A Fully Designed Multi-Page Website
After the grand opening rush, we’ll move into Phase 2: a newly designed full website.
This expansion will include:
- New navigation structure
- More robust content
- Enhanced SEO pages
- Deeper storytelling and branding
Because we launched Phase 1 correctly, Phase 2 won’t require a rebuild—just a smart evolution.
The Bottom Line: A Website Built to Support Real Business Growth
Still & Barrel didn’t just need a website. They needed a web presence that could:
- Support a grand opening deadline
- Capture private dining and event leads reliably
- Build a marketing list from day one
- Improve local search visibility
- Grow into a full site after launch
That’s the kind of strategic, scalable work Hammersmith Support specializes in.
Looking for a Website Launch That Doesn’t Miss the Moment?
If your business is preparing for a grand opening, new concept launch, or rebrand, a two-phase approach may be the smartest move—fast now, expanded later, and built to convert the whole time.
Hammersmith Support provides:
- Website design & development
- CRM form integrations (including Triple Seat)
- Local SEO
- Email marketing templates and management
- Hosting, maintenance, and ongoing updates
If you’re ready to launch with confidence (and without chaos), we’re ready to help. Schedule your complimentary 30-minute consultation or request a customized quote to get started.